How to Move Your Divi Website Traffic Into a Sales Funnel for Your Network Marketing Business
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How to Move Your Divi Website Traffic Into a Sales Funnel for Your Network Marketing Business

Martin TolovskiBusinessConversion OptimizationLead Generation

As a network marketing business owner, the importance of generating website traffic for your business is pivotal. 

However, simply driving traffic to your website is not enough. To achieve success, you need to move that traffic into a sales funnel and convert them into customers.

By implementing a sales funnel strategy for your networking marketing business, you can double your chances of converting website visitors into paying customers. 

Without further ado, let’s dive into how you can create one for your networking marketing business.

Table of Contents

What Is a Sales Funnel?

A sales funnel is a visual representation of the ideal customer journey from the first interaction with your brand to the final sale. It is divided into stages, each of which corresponds to a specific action that a customer takes. 

The main purpose of a sales funnel is to guide potential customers through each stage, nurturing them towards making a purchase.

A sales funnel is essential for network marketing businesses because it helps them streamline their marketing efforts and focus on the customers who are most likely to convert. 

By understanding where customers are in the funnel, network marketers can tailor their approach to meet their needs and move them closer to making a purchase.

The Different Stages of a Sales Funnel (Awareness, Interest, Consideration, Intent, and Action)

The sales funnel typically consists of four stages: awareness, interest, decision, and action:

  1. Awareness: This is the stage where a potential customer becomes aware of your network marketing brand. They may have come across your website through social media, online advertising, or search engines.
  1. Interest: In this stage, the potential customer has shown an interest in your products or services. They may have visited your website or clicked on an ad to learn more about what you offer.
  1. Consideration: The potential customer is now considering your products or services and comparing them to other options available. They may be reading reviews and looking at the benefits of your network marketing business.
  1. Intent: At this stage, the potential customer has shown intent to make a purchase. They may have added items to their cart or filled out a contact form to request more information.
  1. Action: This is the final stage of the sales funnel, where the potential customer becomes a part of your network marketing business. This may involve making a payment or signing up for a subscription service.

Each stage of the sales funnel is crucial for network marketing businesses. 

  • In the awareness stage, network marketers must create awareness and build their brand.
  • In the interest stage, they need to provide information about their product or service and show the value it can offer. 
  • In the decision stage, they should focus on building trust and providing a solution to the customer’s problem. 
  • In the action stage, they need to make the buying process as simple and easy as possible.

For example, lead magnets, such as free eBooks or webinars, can be used to capture leads and provide valuable information to potential customers.

Afterwards, you can use an email marketing campaign to nurture leads and move them through the funnel, while through advertising, you can create awareness and generate interest for your brand. 

By understanding the concept of a sales funnel and how it applies to network marketing businesses, you can create a strategy that will help you generate more leads and convert them into paying customers.

Tools & Plugins Necessary to Build a Sales Funnel

Using tools and plugins is essential for developing a website sales funnel because they help automate and streamline the process, saving time and increasing efficiency. Here are a few reasons why tools and plugins are important:

  1. Automate lead generation: Tools such as lead magnets, landing pages, and popup forms can automate lead generation by capturing potential customers’ contact information and moving them through the sales funnel.
  1. Personalization: Tools such as email marketing automation and personalization software can help personalize the customer experience by sending targeted messages based on the potential customer’s interests and behavior.
  1. Analytics: Analytics tools help track visitor behavior and identify the most effective parts of the sales funnel. This information can help you optimize your website and marketing efforts to improve your conversion rates.
  1. A/B testing: A/B testing tools allow you to test different elements of your website and marketing campaigns to see which version performs better. This information can help you make data-driven decisions to improve your sales funnel.
  1. Integration: Many tools and plugins can integrate with each other and with other software, such as customer relationship management (CRM) software, to provide a seamless experience for potential customers and team members.

Bottom line, plugins will be an essential tool for your network marketing businesses if you want to optimize your Divi website and create an effective sales funnel. 

Here are some types of plugins that you should consider using for your Divi website:

Landing Page Builders

Landing page builders like Divi can help you create high-converting landing pages that guide your visitors towards a specific action, such as signing up for your email list or purchasing your products.

Lead Generation Plugins

Lead generation plugins like Divi Areas Pro, Thrive Leads and Bloom can help you capture leads from your website by creating popups, slide-ins, and other lead capture forms that encourage visitors to provide their contact information.

Social Media Plugins

Social media plugins like Divi Social Plus, Monarch, and Spotlight Social Feeds can help you increase your social media presence by allowing visitors to share your content on their favorite social media platforms.

Analytics Plugins

Analytics tools like Google Analytics and MonsterInsights can help you track your Divi website’s performance and optimize your sales funnel based on data-driven insights.

By using the right plugins, you can create an effective sales funnel that attracts, engages, and converts your website visitors into loyal customers.

Try Divi Areas Pro today

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Attracting Potential Partners and Customers

Attracting potential partners and customers to your network marketing sales funnel is critical because it’s the first step in building a relationship with them and converting them into loyal team members and customers. 

By attracting the right people to your sales funnel, you can improve your chances of success and create a sustainable network marketing business.

Understanding Your Target Audience

Before you can attract potential customers to your website, you need to understand who your target audience is. What are their pain points? What solutions are they seeking? 

By identifying your target audience, you can develop a content strategy that speaks directly to their needs. Here are a few strategies to help you understand your target audience:

  1. Research: Conduct research to understand the demographics, interests, and needs of your target audience. Use surveys, online analytics, and market research tools to gather data on your potential customers.
  1. Customer feedback: Ask your existing customers for feedback and use their responses to gain insights into their needs and preferences. Use this feedback to improve your products, services, and marketing campaigns.
  1. Social media listening: Monitor social media conversations related to your products, services, and industry to understand what your potential customers are talking about and what they need.
  1. Competitor analysis: Analyze your competitors to understand their target audience and what they are doing to attract and retain customers. 
  1. Persona development: These personas should include demographic information, interests, and pain points. Use these personas to tailor your marketing campaigns to your target audience.

One example of a network marketing business that knows its target audience well is Beachbody. Beachbody is a health and fitness company that offers a variety of workout programs, nutritional supplements, and coaching services. 

The company has developed buyer personas for different segments of its target audience, such as busy moms and fitness enthusiasts, and tailors its marketing campaigns and products to meet the needs of those specific groups.

Network marketing landing page: Beachbody

For example, Beachbody’s 21 Day Fix program is targeted towards busy moms who want to lose weight and get in shape. 

Network marketing business funnel optimization: Landing page

The program includes a variety of workouts and a simple meal plan that can be easily followed even with a busy schedule. The company also offers coaching and support to help customers stay motivated and achieve their fitness goals.

Overall, by creating products and marketing campaigns that resonate with their customers’ needs and interests, Beachbody has become a successful network marketing business.

Developing a Content Strategy

Content is king when it comes to attracting potential customers to your website. This is why you need to create high-quality, informative content that provides value to your target audience. 

This could be in the form of blog posts, videos, podcasts, or social media content. By creating content that addresses the pain points of your target audience, you position yourself as an authority in your industry and attract potential customers to your website.

Here are a few steps to help you develop a content strategy:

  • Define your goals: Before you start creating content, define your goals. Having clear goals will help you create content that is focused and effective.
  • Identify your target audience: Use customer research, social media listening, and other strategies to understand your audience’s needs and preferences.
  • Choose your content types: Choose the types of content that will be most effective for your goals and your target audience.
  • Develop your content calendar: Create a content calendar that outlines what content you will create, when you will create it, and where it will be published. 
  • Create and publish your content: Use your content calendar to stay organized and consistent with your content creation. Make sure your content is high quality, engaging, and valuable to your audience.
  • Monitor and measure your results: Monitor your content’s performance using analytics tools to see which content is most effective. Use this data to refine your content strategy and improve your results over time.

One example of a network marketing business that has developed a great content strategy is doTERRA, a company that sells essential oils and wellness products. 

Network marketing business funnel: doTerra content strategy

doTERRA has a robust content marketing strategy that includes blog posts, social media posts, videos, and email newsletters.

Here are a few ways doTERRA has developed a great content strategy:

  1. Valuable content: They share information about the benefits of essential oils and how they can be used for various health and wellness purposes. 
  1. Consistency: They publish regular blog posts, social media posts, and email newsletters to keep their audience engaged and informed.
  1. Engagement: They also feature user-generated content to show how their products are being used by their customers.
  1. Storytelling: They share stories about how their products have helped people overcome health challenges and improve their quality of life.
  1. Visuals: doTERRA uses high-quality visuals in their content, including photos and videos, to make their content more engaging and shareable.

By creating valuable and engaging content that resonates with their target audience, doTERRA has become a successful network marketing business.

Utilizing Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs).

By optimizing your website for relevant keywords, you can attract potential customers who are searching for your solutions.

Here are a few ways a network marketing business can use SEO to bring targeted traffic into the sales funnel:

  1. Keyword research: Research and identify the keywords that your target audience is searching for related to your products or services. 
  1. On-page optimization: Ensure that your website is user-friendly, fast-loading, and mobile-responsive, as these are factors that search engines consider when ranking websites.
  1. Content creation: Use keywords strategically in your content and include internal and external links to other relevant content on your website.
  1. Local SEO: This includes creating local business listings, getting reviews from customers, and using location-specific keywords in your content.
  1. Link building: Build backlinks to your website from relevant and high-quality websites. This can help improve your search engine rankings and bring more targeted traffic to your sales funnel.

It’s important to keep in mind that SEO is a long-term strategy and it may take some time to see results, but the benefits can be significant in the long run.

One example of a network marketing business that has developed a great SEO strategy is Young Living, a company that sells essential oils and other wellness products. 

Young Living has a well-established online presence with a strong focus on SEO, which has helped them attract targeted traffic to their website and sales funnel.

By focusing on keyword research, on-page optimization, content creation, local SEO, and link building, they have been able to improve their search engine rankings and visibility, which has translated into more leads and sales.

Creating Social Media Campaigns

Social media is a powerful tool for attracting potential customers to your website. By creating social media campaigns that are targeted at your ideal customer, you can generate interest in your brand and drive traffic to your website. 

A great example of a network marketing business that uses social media to bring targeted traffic to their sales funnel is again, Beachbody.

Beachbody has a strong social media presence and uses various platforms to attract targeted traffic to their sales funnel. 

Here are a few examples of how Beachbody uses social media marketing:

Facebook: Beachbody has a strong Facebook presence and uses the platform to share inspiring success stories from their customers and coaches, as well as promote their products and programs. 

YouTube: Beachbody has a YouTube channel where they share workout videos and testimonials from their customers and coaches. They also use YouTube advertising to reach a wider audience and attract targeted traffic to their sales funnel.

Pinterest: Beachbody uses Pinterest to share inspiring quotes and images related to fitness and nutrition, as well as promote their products and programs. 

By using various social media platforms and strategies, Beachbody has been able to attract targeted traffic to their sales funnel and build a strong network of coaches and customers. 

Leveraging Paid Advertising

Paid advertising, such as Google Ads or Facebook Ads, can be an effective way to attract potential customers to your website. 

Network marketing funnel optimization: paid advertising

By targeting specific demographics and using relevant keywords, you can reach potential network marketing partners and customers who are searching for solutions to their problems. 

Here are some ways a network marketing business can leverage paid advertising:

  1. Identify the right platform: For example, if your target audience is primarily professionals, LinkedIn might be a good platform to focus on. If your target audience is primarily women, Pinterest might be a good option.
  1. Set up targeted ads: Platforms like Facebook and Google Ads allow you to target specific audiences based on a wide range of criteria, including age, location, interests, and more.
  1. Use compelling ad creatives: Use engaging headlines and copy that encourage people to click through to your sales funnel.
  1. Set a budget: Set a budget for your paid advertising campaigns and monitor your results regularly to ensure you are getting a good return on your investment.
  1. Use retargeting: Use retargeting ads to target people who have visited your website or engaged with your social media content. This can help increase conversions and attract more targeted traffic to your sales funnel.
  1. Test and optimize: Test different ad creatives, targeting options, and copy to see what works best for your target audience. Continuously optimize your campaigns based on the results to improve your return on investment.

By leveraging paid advertising, a network marketing business can attract targeted traffic to their sales funnel and improve their overall online visibility. 

One example of a network marketing business that uses paid advertising to bring targeted traffic to their sales funnel is Amway, a company that sells health, beauty, and home care products through a network of distributors.

By using a combination of paid advertising strategies, Amway has been able to attract targeted traffic to their sales funnel and build a strong network of distributors and customers. 

Their paid advertising efforts have helped them establish a strong online presence and attract a loyal following of customers and distributors.

Converting Website Visitors into Leads

Converting website visitors into leads is critical for network marketing businesses to establish a strong online presence, build a customer base, and generate revenue. 

By implementing effective lead generation strategies, network marketing businesses can attract targeted traffic to their sales funnel and convert them into loyal customers and distributors.

But, what are some of the best ways to convert website visitors into leads for your network marketing business sales funnel? Let’s find out. 

Creating a Lead Magnet

A lead magnet is a piece of content that you offer to your website visitors in exchange for their contact information. This could be a free ebook, a webinar, a white paper, or a free trial of your product or service. 

By creating a lead magnet that is highly relevant to your target audience, you can attract potential customers and start building a relationship with them.

An example of a network marketing company that uses lead magnets to attract people to their funnel is doTERRA, a company that sells essential oils and other wellness products through a network of distributors.

doTERRA uses a variety of lead magnets to attract potential customers and distributors to their funnel, including:

  • Free Product Samples: These samples can be requested through their website, and are a great way to get people interested in the products and learn more about doTERRA.
  • E-Books and Guides: These resources are available for free to anyone who provides their email address, and are a great way to attract leads and build relationships with potential customers and distributors.
  • Webinars and Training: These events are promoted through social media and email marketing campaigns, and are a great way to attract targeted traffic to their funnel.

By using a variety of lead magnets, doTERRA is able to attract potential customers and distributors to their funnel, build relationships with them, and ultimately convert them into loyal customers and advocates for their products.

Optimizing Your Landing Pages

To optimize your landing pages, you need to create a clear and compelling value proposition, use persuasive copywriting, and incorporate visual elements that capture the attention of your website visitors. 

The goal is to create a landing page that is highly relevant to your target audience and motivates them to take action.

For example, Beachbody uses highly-optimized landing pages to attract leads into the funnel, including:

Product Landing Pages: Beachbody has specific landing pages for each of their fitness and nutrition programs, which are optimized for specific keywords and targeted at customers who are interested in those programs.

Network marketing business funnel landing page optimization

Coaching Landing Pages: These landing pages provide information on the benefits of becoming a coach, the support and training provided by Beachbody, and a call-to-action to sign up as a coach.

Their landing pages provide valuable information, customer success stories, and clear calls-to-action, which make it easy for visitors to take the next step and become customers or coaches for the company.

Implementing Call-to-Actions (CTAs)

To optimize your CTAs, you need to use clear and compelling language, make them highly visible on your website, and place them strategically throughout your content.

A great example of a network marketing company that implements calls-to-action (CTAs) to attract leads into the funnel is Herbalife Nutrition, a company that sells nutrition and weight management products through a network of distributors.

Herbalife Nutrition uses CTAs throughout their website and marketing materials to attract potential customers and distributors to their funnel, including:

“Shop Now” CTAs: Herbalife Nutrition has a prominent “Shop Now” CTA button on their homepage and throughout their website, which directs visitors to their product pages where they can browse and purchase products. 

“Start Today” CTAs: This CTA directs visitors to a sign-up page where they can purchase a program and receive support from a Herbalife Nutrition coach. This CTA is designed to attract visitors who are interested in improving their health and convert them into customers or coaches.

Network marketing business: CTAs

Their CTAs are clear, prominent, and designed to guide people towards taking the desired action, whether that’s making a purchase, signing up as a distributor, or starting a nutrition program.

Utilizing Forms and Popups

Forms and popups are great tools for capturing contact information from website visitors. 

To optimize your forms and popups, you need to keep them short and simple, only asking for the information you really need. 

An example of a network marketing company that implements website popups to attract leads into the funnel is doTERRA. 

Network marketing funnel popup

These popups are designed to capture visitors who may be interested in doTERRA’s products but haven’t yet made a purchase or joined as a distributor.

This allows doTERRA to build their email list and continue to market their products and opportunity to potential customers and distributors.

Popups are a powerful tool for network marketing businesses to capture the attention of their website visitors and move them into a sales funnel. 

However, it’s essential to use them strategically to avoid annoying your audience and negatively impacting their user experience.

Here are some tips for using popups effectively in your network marketing website:

  • Offer a valuable lead magnet: For example, you could offer a free ebook, checklist, or webinar in exchange for their email address.
  • Use clear and compelling copy: Use attention-grabbing headlines and persuasive language that clearly communicates the benefits of your lead magnet.
  • Use eye-catching design: Use contrasting colors, large fonts, and high-quality images to make your popup visually appealing.
  • Set timing and triggers: For example, you could set your popup to appear after a visitor has been on your site for a certain amount of time or visited a particular page.
  • Test and optimize: Use A/B testing to compare different headlines, copy, and designs, and optimize your popup based on the results.

Our powerful Divi Areas Pro plugin is designed specifically for network marketing businesses looking to move leads through their sales funnels. 

With unlimited Divi Areas, time-based triggers, event-based triggers, behavior-based triggers, and powerful inline conditions, you can create the perfect popup to target your audience at the right time and increase your conversion rates.

Divi Areas Pro also includes device and page targeting, user role conditions, and Divi integrations to give you complete control over who sees your popups and where they appear on your website. 

With hooks, filters, and debug-mode, you can easily customize and debug your popups to ensure they are working effectively.

So, stop missing out on potential leads and start growing your network business today with our premium Divi plugin, for only $67 yearly. Purchase now and take your sales funnel to the next level!

Try Divi Areas Pro today

Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
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Measuring and Optimizing Your Funnel

Measuring and optimizing a network marketing funnel

Measuring and optimizing a website sales funnel is crucial for your network marketing business because it will allow you to identify areas of the sales funnel that may not be working effectively and make data-driven changes to improve the conversion rates.

Additionally, optimizing your sales funnel can help your network marketing businesses maximize the return on investment (ROI) for your overall marketing efforts. 

By monitoring how many leads move through each stage of the funnel and how many of those leads convert into customers, you can identify areas for improvement and optimize your funnel accordingly.

The following are some of the most important steps that you need to take if you want to track your Divi website’s conversion rates successfully:

  • Set up conversion tracking: This involves adding tracking codes to your website pages or using a tool like Google Analytics to monitor visitor behavior and track other specific actions.
  • Identify key conversion points: Next, your need to identify the key conversion points in your sales funnel, such as a landing page form submission or a product purchase. 
  • Monitor traffic sources: You should also track the traffic sources that are driving visitors to their website, such as organic search, social media, or paid advertising.
  • Test and refine: This may involve conducting A/B tests to compare different versions of landing pages or adjusting their targeting or messaging to resonate with the audience.

By creating multiple variations of your landing pages and email campaigns and testing them against each other, you can identify which variations perform best and make data-driven decisions about how to optimize your funnel.

Here are some steps that businesses can take to implement A/B testing effectively:

  • Identify the elements to test: First, you need to identify the specific elements of their website sales funnel that they want to test. This might include headlines, copy, images, calls to action, or the layout of their landing pages.
  • Create variations: Once you have identified the elements to test, you should create different variations of the website pages to test. 
  • Gather data and analyze results: As visitors interact with the different variations of the website pages, you should gather behavioral and conversion rates data.
  • Implement changes: This might involve making changes to the layout of their pages, the wording of their calls to action, or the design of their forms.

By implementing A/B testing effectively, you can make data-driven changes to your Divi website sales funnel and improve their conversion rates, ultimately driving growth and success for your network marketing business.

Recommended Reading: 5 A/B Tests to Run on Your Divi Website

Wrapping Up

In conclusion, moving your website traffic into a sales funnel is an essential strategy for network marketing businesses looking to increase their conversion rates and grow their customer base. 

By implementing the steps outlined in this guide, you can create an effective sales funnel that will attract, engage, and convert your website visitors into loyal customers.

Remember, creating an effective sales funnel takes time and effort, but the payoff is worth it. By building a relationship with your audience and providing value every step of the way, you can establish trust, increase conversions, and grow your business.

So, put these strategies into action and start moving your website traffic into a sales funnel today!

Try Divi Areas Pro today

Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
Many pre-designed layouts. Automated triggers. No coding.

Click here for more details

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