Ria du PlessisIf you are new to digital marketing, it can be hard to understand certain digital terms. You may ask yourself, what is organic search? Organic search is important for the long-term success and growth of a website. Most people tend to confuse organic search with paid search, so we want to shed some light on the matter.
Organic Search vs Paid Search
Organic search refers to the results shown for a search term in Google or other search engines that excludes paid ads. Search results are based on ranking factors, for example, it has to do with relevance, incoming links, domain authority, device, user location, and many more.
When you type a search term in Google, you see a set of results. The top part might include paid results, as shown above, followed by the organic search results.
Why are Organic Search Results Important?
A lot of people might be asking you why organic results matter, why not focus on paid ads? Well, organic search is important because it is the most valuable result. It is more likely that they will convert into other forms of traffic.
Users that type a search term into a search engine will naturally look for specific results on a certain topic, and if they can see that your website can provide them with the right results, they will click on it.
If you want to take advantage of organic search, you need to make sure that your website appears at least on the top 5 positions of the search engine result pages (SERPS) for keywords related to your website. Most people will only look at the first few results shown on the first page in Google or other search engines.
It can be hard work to get your website to rank high in organic search results, but it is always important to remember how important those rankings can be. With the right SEO strategy, you can get your website to rank high in organic results in no time!