Running a profitable website is not easy. No matter your industry, by now, you’ve probably spent a considerable amount of time, money, and effort, so you want to make the most of it.
But, if you genuinely want to achieve something, you won’t rely on assumptions and guesswork. Using data and making informed decisions afterward is always the best path towards creating a beneficial online experience for you and your target audiences.
This is where A/B testing steps in. Without conducting regular tests on your website, you won’t learn what your website visitors prefer, and you’re basically leaving money on the table. So, without further ado, let’s outline the most effective A/B tests to run on your Divi website.
What is A/B Testing?
A/B testing is a process of comparing two different versions of a given page, media, CTA, or other website asset and assessing their performance to see which one brings a higher conversion rate.
For example, imagine that you like two different designs of a specific landing page, and you present one design to a specific group of target customers and the other version to a second group. Then, you see how each design performs in terms of time on page, traffic, click rates, and conversion rate.
Even the slightest alteration can make a big difference. For example, one study showed that after 2,000 page visits, a red CTA button fared much better than a green one by 21 percent.
When users access your landing page, in most cases, they have a specific goal in mind, such as learning more about your product/service or already deciding to opt for what you offer. Whatever the goal is, you need to provide them with UX and that as straightforward as possible.
The following are the most common A/B testing goals that you need to attain for your Divi website:
- Increasing Web Traffic: For example, testing various page and blog post titles can alter the number of clicks and improve website traffic.
- Better Conversion Rates: When you test different aspects of your CTAs, you can discover how to improve the number of users that fill out forms or click on the action buttons on your website.
- Lower Bounce Rates: If users bounce quickly after opening one or several of your pages, then you need to start testing variations of headlines, blog, and page introductions, fonts, and featured images that can effectively reduce bounce rates and retain visitors.
What you’ll uncover during the A/B testing process will help you understand what motivates your target audiences. The better you know them, the better decisions you’ll make regarding your Divi website further.
A/B Tests to Run on Your Divi Website
Optimizing your Divi website for a higher conversion rate is not a walk in the park, especially if you’re a novice user. This is where A/B testing steps in. However, the real challenge comes when deciding what segments of your website to test.
The following are the key tests that always make sense to conduct on your Divi website, regardless of the industry that you’re in:
When it comes to text and copywriting, first impressions are key, and it’s of critical importance to get them right. Thus, an ordinary headline without any particular significance will turn away many of your page visitors, hurting your conversion rate as a result.
If your headlines perform poorly, try testing variations of length and wording, as well as what you emphasize with the headline for your visitors. For example, instead of “Sign Up While It’s Available”, you can try something a bit more specific such as “Learn the Key to Divi Website Success!”
Creating the perfect headline takes practice. In most cases, the headline must be compelling enough for users to click or respond to your CTAs, and informative enough for them to perceive the value that you provide.
The calls-to-action of your Divi website tell visitors what they need to do to opt for the benefit that you provide. In essence, CTAs should motivate the readers to act on your offer, assuming that the value you provide is irresistible to them.
Therefore, even one slight word change within the CTAs can affect the conversion rate of your Divi website. Let’s not forget colors, button shape, and size as other important factors that can impact a CTA’s performance.
However, when you A/B test your CTAs, make sure that you pay attention to one aspect at a time. Don’t test different colors, words, and button shapes all at once. Uncover what makes the difference step by step and implement it on your website first.
3. Page Copy
Just like your headlines and CTAs, the page copy should clear the value you provide to your target users. You need to ensure that your copy answers potential questions and objections that visitors may have, with the right sentences’ length and tone.
While paying attention to length and keywords matters immensely, make sure that you won’t overload your pages with too many words. Text-dense pages can turn potential customers away.
That’s why only the essential information must be included, while everything rest should either appear in supporting pages, or within an eBook that you can use to generate more leads for your business.
Create two different pieces of content about a same page or topic where one is longer than the other and analyze how both fare within your target audience. A/B testing will help you reveal the ideal balance between both pieces of content for your pages.
Forms are critical for improving the conversion rate of your Divi website. They can bring you more subscribers and customers, but web forms can frustrate visitors and push them away from your website if the optimization is not on point.
Through A/B testing, you’ll gain valuable data about how you can set up your web forms. The following are the form elements that you need to focus on when slip testing for improving your conversion rate:
- Length: Are you aware if you have the right form length? A/B testing is the best way to find out. Decide which forms fields are essential, and which one are optional, so you can know what to subtract.
- Button Copy: When thinking about forms, the button copy is often the overlooked element. However, a study showed that only by changing button copy from second to first person can increase clicks by 90%!
- Design: Test two different sizes of the same button to see which one your users prefer, or, experiment with different button designs on separate pages.
Every element of your pages is important, and thus, the most critical aspects of your layouts must perform well with potential customers. A/B testing enables you to discover which elements to keep and which to discard from the design of your pages.
For example, if you run an online store, the layout of your product pages is extremely important, and must be completely optimized regarding design and layout. Thus, along with the page copy, product pages should provide clear product information, accentuate customer reviews, and align buttons to nudge potential customers for immediate purchases.
Other important pages that you need to optimize the layout for are your home page, as well as the landing pages. With A/B testing, you can discover what is the most optimal version for each critical page of your Divi website.
Recommended Tools for a Successful A/B Testing Process
There are countless A/B testing tools available on the marketplace, and the number of tools and their updates will continue to rise. We want to present you with the tools that are most recommended in the web design and development industry:
Divi Leads is a potent split testing tool for Divi Builder that enables you to publish different versions of your pages to different groups of visitors in order to decide which version is the most effective when it comes to converting visitors into customers. You can test different colors, layouts, and headlines.
Optimizely is one of the leading A/B testing tools available on the market. It’s intuitive to use, you don’t need to be a technical wizard to launch the tests, and it comes with lots of beneficial features, such as their multivariate testing options, which are leading in the industry for a reason. If you have the budget, choosing this tool for your A/B testing efforts is a no-brainer.
VWO is one of the most popular choices in the CRO space, and is frequently used in combo with tools such as Optimizely to run A/B testing campaigns of a much higher scale. VWO is easy to use, and an excellent option for smaller to mid-size businesses.
Google Optimize is an A/B testing tool which is enabled for you along with Google Analytics. If you’re on a tight budget and you’re looking for a professional split testing solution, look no further. The tool is free, and you already have all of your Divi website data available in one place under your GA account.
Nelio A/B Testing
Nelio A/B Testing is one of the most potent CRO tools for WordPress. It enables you to determine, manage, and track A/B testing experiments, in addition to powerful heatmaps functions. The plugin is also compatible with WooCommerce and allows you to conduct tests directly from your admin dashboard.
Thank you for reading! By now, you should be armed with enough knowledge to start A/B testing your Divi website and plan how you’ll optimize it for a greater conversion rate afterward. Address each of the aspects above diligently and pay attention to every piece of data that points out the mistakes that you’re making.
When entirely dedicated to the process and with the tools and knowledge available to you, you can use A/B testing to dimmish multiple risks when it comes to CRO and enhance the website’s UX in the process. Happy testing!
What are your A/B testing results so far? What did you improve as a result? Let us know in the comments!