Ria du PlessisAn optimized website conversion funnel can mean a ton when you’re trying to market your online store. As a matter of fact, it can make all the difference between making a profit and breaking even.
So, if you have an eCommerce website, we can assume that you already have a conversion funnel whether you’ve defined it already or not, and that is in line with your goal to get visitors to take action towards purchasing your products.
However, when it comes to conversion funnels, most of us have a lot of work to do to get our sites primed for taking visitors to the ‘Buy’ button. That is why we are here to show you how to create a conversion funnel with Divi.
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What Is a Conversion Funnel?
Before we show you how to create a conversion funnel with Divi, we need to tell you what the conversion funnel represents and what the funnel’s main goals are.
A conversion funnel is a way to visualize the path that turns website visitors into paying customers.
As simple as that! These visitors can arrive at your online store through various methods such as SEO, content marketing, social media, paid ads, and even cold email outreach.
If you can understand and analyze the conversion funnel process, then you can take appropriate action to improve its flow.
At the beginning, potential customers become aware of your business in the Awareness stage. Then, they look for an additional information about your products during the Interest stage.
When they move to the Desire stage, they want to buy something from your business after they’ve developed connection with your brand. Finally, in the Action stage, the customer finishes the buying process and proves that you’ve created a compelling conversion funnel.
Last but not least, you should not forget about the Retention stage where you need to connect with customers even more and turn them into loyal buyers.
The biggest advantage of setting up a conversion funnel is that you’ll save time and effort and focus on high-end customer experiences that bring you more sales and leads as a result.
The following are the four main steps in the conversion funnel process:
- Step: Your potential customer becomes aware of your website or your product.
- Step: Then, you build interest in your service or products.
- Step: You need to get people to desire your product or service. At this stage, the funnel gets smaller because you can’t expect everyone interested to desire your product.
- Step: Finally, you need to ask for an action. The action might be to buy something or sign up for an email list. This is the smallest part of the funnel.
Creating a conversion funnel is excellent. First, however, you need to understand the most critical steps you can take to optimize each step of the funnel for a better conversion rate.
- Top of the Funnel (Awareness): Optimizing for the Awareness stage involves inspiring interest from potential customers, including tactics such as advertising, SEO, social media, and every other form of marketing available that can bring more visitors to your Divi website.
- Middle of the Funnel (Interest): The Interest stage is all about connecting with potential customers and creating the content or posts that will nudge them forward to the ‘Buy’ button. This is where you need to focus on strong content, email marketing, knowledge base, and optimizing FAQ pages to make sure that no question is left unanswered.
- Bottom of the Funnel (Action): At this stage, you need to ensure that everything is ready and looks great for the customer to purchase. Each button, page, media, and checkout segment must be clear.
Now that you know what a conversion funnel is, let’s look at how to create a funnel website with Divi.
How to Create a Funnel Website with Divi
Building an effective sales funnel is easy when you’re using Divi for your online store. It’s even easier if you’re using the right plugins.
Let’s see how to create a 3-step Divi sales funnel using a free plugin called Funnel Builder by CartFlows.
CartFlows Installation and Setup
We’ll use three plugins to create our Divi sales funnel, but let’s start by installing the first one in the WordPress plugins area. Search for and install Funnel Builder by CartFlows.
The plugin will automatically take you to a startup wizard or Settings page. Make sure to choose Divi as your builder, which automatically tells CartFlows which templates to connect to.
After this step, you can install the WooCommerce Cart Abandonment Recovery plugin. If you don’t have WooCommerce installed yet, you can install this as well.
If you want a free CartFlows training course, you can choose to do so. We would recommend it as it is always a good idea to get a bit of extra education, particularly when it’s free. 😉
You’re now ready to create a flow. The flow is the sales funnel that includes a landing page, checkout page, thank you page, etc.
Start by adding a new flow. You can also import ready templates instead of creating your own. The ready templates include multiple pages to create the flow, each of them made with Divi, so you can edit them easily with the Builder.
After you’ve imported the template (or created your own), you will be redirected to the Flow post type editor.
This includes the required funnel steps. You can edit them, add new steps, view, delete, or rearrange them. Flow adjustments and settings include the name, text mode, slug, publish, and featured image.
Our steps include a Landing and Thank you page. These steps are shown to the user in this order. They’ll first visit the landing page, and then they’ll be taken to a Thank You page after they opt for the call-to-action.
Each step is made with the Divi Builder and can be customised as you wish. You can create as many steps as you like, with as many actions.
The editor also includes settings for each of the types of steps. These are the optin settings. Here, you can add shortcodes, select a product, design, edit the form fields, adjust settings, and add custom scripts.
You can turn your lead magnet into a full-featured sales funnel by adding a Checkout step as well, which is where WooCommerce comes into play.
Over to You
There you have it. We’ve provided you with an overview of how to create a funnel with CartFlows and Divi. Now you know what a conversion funnel is all about and how to apply the knowledge of the funnel steps to your conversion flow.
Setting up a funnel is an effective way to guide website visitors towards a purchase. Knowing what your target customers want in terms of product and user experience and offering them that will help you understand conversion funnels and thrive through each user journey stage.
To learn more about Divi funnels, you can visit the Elegant Themes blog. 😉