6 Popup Hacks to Build an Email List
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Popups – are they still as effective as they used to be? Are there some popup hacks to build an email list without the hassle? 

These questions immediately emerge once one suggests a popup as a conversion optimization tactic.

As builders of Divi popup plugins, and from our experience in working with clients, we can say that, YES, popups are still effective in converting visitors to leads, leads to customers, and customers to referrals. 

But that’s the case only if you’re using them strategically in building your email lists, and that’s exactly what we’ll talk about in this blog post. 

From things you should consider when setting up popups to triggers and copywriting, buckle up as you’ll discover exactly what it takes to make popups work for your email marketing strategy. 

Let’s begin. 

Table of Contents

  • Wrapping Up
  • What Are Email Popups?

    Email popups, sometimes referred to as email subscription or opt-in popups are, in essence, attention-grabbing windows that appear on a website to encourage visitors to subscribe to the site’s email list.

    These popups typically contain a compelling call-to-action (CTA) and a form where visitors can enter their email addresses to receive updates, newsletters, promotions, or other valuable content from the brand.

    Divi popups: a popup example

    Popups can significantly improve email list-building efforts when used strategically, allowing businesses to capture leads directly from their website visitors.

    By offering something of value in exchange for the email address, such as a discount, free e-book, or exclusive content, businesses motivate visitors to take action and become part of their email marketing database.

    Brands that use popups effectively to capture email leads often witness higher engagement levels with their email campaigns compared to those relying solely on passive sign-up forms.

    For example, exit-intent popups, triggered when a user is about to leave the website, can help reduce cart abandonment rates. By offering a compelling incentive or discount at the right moment, businesses can persuade visitors to complete their purchases.

    Through personalized email campaigns, businesses can establish stronger connections with their audience, leading to improved customer loyalty.

    In essence, the right popups bridge the gap between site visitors and email marketing success, increasing conversion rates, engagement, and lead retention in the process.

    Creating targeted popup campaigns for desktop and mobile users is an excellent method of effectively growing your email list, regardless of the device users are on.

    With most users today accessing websites on smartphones, optimizing popups for different platforms ensures a seamless user experience and maximizes the chances of converting visitors into valuable email subscribers.

    When optimized for the specific device being used, popups are more likely to capture the user’s attention and encourage action.

    For instance, when mobile users move, they will get the message at the right time, minimizing their mobile popup annoyance and creating a positive impression. 

    Popups for Divi: Creating a device-specific popup

    A responsive and mobile-friendly popup ensures the signup process is smooth and enjoyable, leading to a positive mobile experience.

    Tips for creating device-specific popup campaigns: 

    1. Use Device-Specific Triggers: Implement device-specific triggers for popups. For example, display an exit-intent popup on desktop to prevent cart abandonment and use time-based triggers on mobile to show popups after a user has spent a certain amount of time on the site.

    2. Conduct A/B Testing: Conduct A/B tests to identify the most effective popup designs, copy, and offers for both desktop and mobile. Continuously optimize your popups based on user engagement and conversion data.

    3. Mobile-Optimized Forms: Ensure the signup forms are optimized for mobile devices with easy-to-fill fields and a mobile-friendly layout. Consider using social media logins to simplify the process for mobile users.

    4. Incentivize Subscriptions: Offer compelling incentives, such as exclusive discounts or access to valuable content, to encourage desktop and mobile users to subscribe to your email list.

    By creating personalized experiences and optimizing popup strategies for mobile and desktop users separately, you can engage with your target audience effectively, drive higher conversions, and ultimately expand your email marketing reach.

    Simplicity is the ultimate hack when it comes to everything in life, not only popups!

    It’s a fast-paced world, and users appreciate the quick and hassle-free interactions. By minimizing the effort required for them to subscribe, you can significantly increase their signup rates and foster positive brand perceptions.

    A single or minimal number of fields, usually an email address, simplifies the process and encourages more users to take action.

    Divi popups: Limiting the input fields

    Moreover, mobile devices’ screen real estate is limited, so lengthy forms can be even more challenging to navigate. However, a streamlined, mobile-optimized form ensures a seamless experience for mobile users, driving higher conversions.

    With fewer barriers to entry, limiting input fields leads to more conversion rates. While gathering extensive user information is tempting, limiting input fields allows businesses to focus on collecting the most crucial data – the email address.

    You can gather any other additional information through subsequent interactions and personalized email campaigns.

    Tips for using only the right input fields in popups: 

    1. Single-Field Popup: Implement a single-field popup that solely asks for the user’s email address. This minimalist approach is effective in quickly capturing leads without overwhelming users.

    2. Social Media Signups: Offer social media login options like “Sign up with Facebook” or “Sign up with Google” to streamline the process and avoid form filling altogether.

    3. Progressive Profiling: Instead of asking for all information at once, adopt a progressive profiling approach. Collect additional data over time through follow-up emails or during the user’s interaction with the website.

    Bottom line, by prioritizing user convenience and reducing barriers to entry, businesses can achieve higher conversion rates and create a positive impression on potential subscribers.

    A/B testing, or split testing, is vital for optimizing popups and maximizing their effectiveness in growing an email list.

    A well-executed A/B testing strategy allows you to experiment with popup variations, analyze user responses, and make data-driven decisions to improve conversion rates. 

    You can make informed decisions based on user data rather than assumptions by analyzing the performance of different popup elements, such as headline, design, CTA, and timing.

    Thus, you can significantly increase their conversion rates by identifying the most effective popup variations. Even minor changes in popup design or copy can substantially impact user response and engagement.

    Useful tips for A/B Testing in popups:

    1. Test One Element at a Time: To isolate the impact of specific changes, test one element at a time, such as the CTA button color or the headline. This approach helps pinpoint the element responsible for improved performance.

    2. Define Clear Objectives: Set objectives for A/B testing, such as increasing click-through rates or reducing popup abandonment. Focused goals make measuring success easier and determining which variation performs better.

    3. Consider Timing and Frequency: Experiment with different popup timing and frequency settings. Test variations that display popups immediately upon page load versus those that appear after a few seconds of engagement.

    4. Segment Testing: Conduct A/B tests for different user segments. Tailor popup variations based on factors like referral source, device type, or user behavior to deliver more personalized experiences.

    5. Track User Journey: Use analytics tools to track user behavior before and after interacting with popups. Gain insights into how popups influence user navigation and interactions on the website.

    By leveraging data-driven insights to fine-tune popup elements, businesses can enhance user engagement, improve conversion rates, and ultimately achieve more successful email marketing campaigns.

    Segmentation is a game-changer when it comes to growing your email list through popups. 

    By distinguishing between new and returning visitors and tailoring separate popup campaigns for each group, you can create a personalized and non-intrusive experience that significantly boosts your conversion rates.

    Tips for an effective segmentation:

    1. Visitor Recognition: Implement smart tracking and cookies to identify new and returning visitors. Use this data to trigger different popups based on their status.

    2. Customized Offers: Entice new visitors with attractive welcome discounts or exclusive content to encourage their first-time signup. For returning visitors, reward their loyalty with personalized offers relevant to their past interactions with your website.

    3. Frequency Control: Set frequency caps for popups to avoid overwhelming returning visitors with repetitive offers. Show popups at appropriate intervals, giving them space to explore your website.

    4. Referral Incentives: Encourage existing subscribers to refer new visitors by offering incentives through popup messages. Leverage the power of word-of-mouth marketing to expand your email list.

    5. Dynamic Content: Use dynamic popup content to showcase personalized recommendations or relevant products based on the user’s browsing history. This adds a touch of personalization and enhances the user experience.

    Bottom line, segmenting new and returning visitors through custom popup campaigns is a strategic approach that optimizes user engagement, conversion rates, and overall user experience. 

    Floating bar popups present a savvy and unobtrusive way to make your email subscription offers prominently visible on any webpage, including landing pages. 

    Popups for Divi: Using a floating bar

    Positioned elegantly at the top or bottom of the screen, these eye-catching bars draw visitors’ attention without disrupting their browsing experience.

    Tips for optimizing floating bars:

    1. Strategic Placement: Experiment with both top and bottom bar placements to determine which position yields higher engagement. Test the visibility and effectiveness of each location based on your website’s layout and user behavior.

    2. Sticky Scroll: Utilize sticky scroll functionality to fix the floating bar even as visitors scroll down the page. This ensures that the subscription opportunity remains accessible throughout the user’s journey.

    3. Attention-grabbing Design: Design the floating bar with attention-grabbing colors, compelling copy, and an enticing call-to-action. Use contrasting colors that align with your brand to ensure the bar stands out against the page’s background.

    4. Segmented Messaging: Implement dynamic content within the floating bar to cater to specific audience segments. Tailor your messaging based on factors like referral source, location, or past interactions to provide a more personalized experience.

    5. Timing and Delay: Strategically time the appearance of the floating bar. Consider displaying it after a few seconds of user engagement, ensuring visitors have had enough time to explore your content before encountering the popup.

    Incorporating floating bar popups in your email list growth strategy elevates your ability to capture valuable leads without compromising user experience. 

    With thoughtful design and optimization, these floating bars become indispensable tools for driving higher conversions and expanding your subscriber base.

    Choosing the right popups plugin is a crucial factor in successfully growing an email list.

    This is why a well-designed and feature-rich plugin can significantly impact user engagement, conversion rates, and overall user experience. 

    The right popups plugin empowers you to create compelling, targeted, and visually appealing popups that capture the attention of website visitors and convert them into valuable email subscribers.

    Make the Wise Choice: Divi Areas Pro

    We are taking great pride in helping you choose the Divi Areas Pro plugin for creating engaging popups and growing your email list. 

    Divi popups: Divi Areas Pro

    Here are some reasons why:

    1. User-Friendly Divi Interface: Divi Areas Pro comes with an intuitive and user-friendly interface, making it easy for both beginners and experienced users to create custom popups effortlessly.

    2. Extensive Customization Options: The plugin offers a wide range of customization options, enabling businesses to design visually stunning and attention-grabbing popups that align with their brand identity.

    3. Advanced Targeting Rules: Divi Areas Pro allows for advanced targeting rules, including page-level targeting, device-specific targeting, and user role-based targeting. This ensures that popups are shown to the right audience at the right time.

    4. Advanced Trigger Rules: The plugin includes extensive trigger options such as the exit-intent, on-click, hover and scroll trigger options, enabling you to display popups strategically, such as when a user is about to leave the site or after a specific amount of scrolling.

    The Divi Areas Pro will become an invaluable asset for growing your email list!

    With its user-friendly interface, advanced targeting options, and customization capabilities, businesses can create impactful and conversion-focused popups that engage users and drive email subscriptions.

    Whether you are a beginner or experienced with Divi, this plugin provides an easy and efficient way to create engaging content that will help drive results for your website.

    Try Divi Areas Pro today

    Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
    Many pre-designed layouts. Automated triggers. No coding.

    Click here for more details

    Wrapping Up

    In the quest to build a thriving email list, popup hacks serve as invaluable tools to capture the attention and engagement of website visitors. 

    As you embark on your email list growth journey, remember to choose the right popups plugin that empowers you to execute these hacks with ease. 

    Divi Areas Pro stands out as a wise choice, providing an array of customization options and advanced capabilities for optimum results:

    • Effortless Integration: Seamlessly add captivating popups to your site without any coding headaches.
    • Tailored Engagement: Create irresistible offers and captivating designs to match your brand.
    • Audience Targeting: Show the right popups to the right audience, boosting your subscriber count.
    • List Growth Magic: Watch your email list expand rapidly, empowering your marketing efforts.

    Embrace these strategies, and let your email list flourish with engaged subscribers eager to forge lasting relationships with your brand.

    So, go ahead and implement these six popup hacks to build an email list that thrives, elevates your marketing efforts, and paves the way for sustainable business success.

    Try Divi Areas Pro today

    Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
    Many pre-designed layouts. Automated triggers. No coding.

    Click here for more details