Popup Marketing Cheat Sheet: Must Have Popup Types
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While popups can often hold a bad name in the industry, if you look at the numbers, popups can still convert visitors to subscribers or customers, and in today’s digital age, they’re still a crucial element in creating a successful website marketing strategy. 

The trick is knowing which type of pop-up to use, in what context, and at what time. As technology continues to evolve with AI and consumers become more tech-savvy than ever, it’s essential to stay up-to-date with the latest popup best practices and tactics. 

From understanding the must-have popup types for your Divi website, to additional tips on how to make them more effective, this blog post has all the tips you need to improve your marketing efforts and drive better results. 

Without further ado, let’s dive in!

Table of Contents

How Many Types of Popups Exist?

Let’s discuss the different types of popups that exist for your Divi website. There are several main types of website popups, including:

  • Modal Popup: A type of window that appears on top of the main content and blocks interaction with the underlying page until it’s closed. Modal popups are typically used for displaying forms, videos, or promotional content.
  • Lightbox Popup: A type of modal popup that uses a dimmed background to focus attention on the popup content. Lightbox popups are often used to display images or galleries.
  • Slide-In Popup: A type of popup that slides in typically from the bottom or side, and is often used to promote a product, service, or offer.
  • Full-Screen Popup: A full-screen popup covers the entire screen, making it the most intrusive type of popup. Full-screen popups are often used for promotions or sign-up forms.
  • Exit-Intent Popup: A type of popup triggered when a user moves their mouse outside the browser window, indicating that they are about to leave the site, often used to capture lead information or offer discounts to users.
  • Scroll Trigger Popup: A scroll trigger popup is a type of popup that is triggered when a user scrolls to a certain point on the page. Scroll trigger popups are often used to promote content or offers.

The above are the most common types of website popups, but there may be others that are specific versions of them that you can use for your industry, something that will be discussed in the following sections. 

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The Must-Have Popup Types for Your Divi Website

Keep in mind that not all of the popup types below will be relevant to your niche or what you’re trying to achieve on your website. Let’s see the types of popups that you need to be familiar with. 

We’ve all experienced it – you’re browsing some products, decide to put one in the cart, but at some point, you decide to think about it a little bit longer and close the tab. 

And it pops out of nowhere – the reminder that you have something that you ‘forgot’ about it in the cart. 

Must-have popups: Cart abandonment popup

The above represents a popup that offers a discount as an incentive for the customer to complete their purchase. 

The popup works by using a script that triggers its appearance when the user moves their mouse outside of the web browser window or when they click the “back” button. 

In most cases, the cart abandonment popup will include a message that highlights the benefits of completing the purchase, such as a limited-time discount or the fact that the items in the customer’s cart are in high demand.

The effectiveness of cart abandonment popups can vary depending on the type of business you’re in, the products you sell, the target audience that you’re speaking to, etc. 

But, when done well, they can be a powerful tool for increasing sales and reducing cart abandonment rates. In fact, with an average cart abandonment rate of just under 70%, this type of popup is a definite must if you want to achieve a greater sales rate. 

Tightly connected with the cart abandonment popup, the 2nd popup on our list is the sales promotion popup, one of the best ways to promote discounts and exciting offers on your Divi website. 

Must-have popups: Sales promotion popup

This type of popup is specifically aimed for increasing sales, conversion rates, and offer website visitors an opportunity to get a great deal or a discount at a specific date. 

In most cases, the sales promotion popup appears seconds after a website is loaded or after the website visitor has browsed through several product pages, ready to make a decision.

Unlike the cart abandonment popup, the sales promotion popup allows visitors more time to consider what they can get from your sales promotion, and decide whether they want to opt now or reach you some other time as long as the promotion lasts.

Here are some best practices to consider when using sales promotion website popups on your website:

  • Timing: Make sure the popup appears at a time that is appropriate for the visitor to consider receiving a sales promo offer from you. For example, after they’ve viewed a certain number of product pages.
  • Relevance: Ensure that the offer you’re promoting is relevant to the visitor and aligned with their interests. For example, if someone is viewing a product page, you might offer them a discount on that product.
  • Design: Make sure the popup is designed in a way that is aesthetically pleasing and easy to read. Use high-quality media, clear and concise language, and an eye-catching CTA.
  • Frequency: Be careful not to show the popup too often, as this can be annoying for visitors and negatively impact your sales rate. Consider setting a limit on the number of times the popup will appear to each visitor.
  • User Experience: Ensure that the popup does not obstruct the main content on the page or prevent the visitor from easily navigating your Divi website.
  • A/B Testing: Regularly test your sales promo popup campaigns to ensure they’re working as intended and make any necessary adjustments.

By following these best practices, you can increase the chances of your sales promotion website popups being effective and well-received by visitors to your Divi website.

Social proof popups are a type of website popup that displays evidence of social proof to encourage visitors to take a desired action. For example, you might see the following type of popup on some eCommerce websites:

Must-have popups: Social proof popup

The visitor is influenced by the social proof: Seeing that 100 people have recently made a purchase of the same product can encourage the visitor to reconsider leaving the site and instead make a purchase of their own.

In this example, the social proof popup is designed to influence the visitor’s behavior by showing them that others are taking the desired action (i.e. making a purchase). 

With this sense of urgency and demonstrating the popularity of the product, you’re more likely to convince the visitor to make a purchase.

Social proof popups can be an excellent way to influence behavior on your website. By showing that others are taking the desired action, you can create a sense of trust and credibility, and encourage visitors to take the same action.

If you’re working in the digital marketing, SaaS, or B2B and B2C online niches, a lot of your potential customers would love to read more about your industry and products before they decide whether to make a purchase. 

Must-have popup types: Content upgrade

In this example, the content upgrade popup is designed to encourage the website visitor to take a specific action by downloading additional content (i.e. the startup guide). 

By offering the visitor something of value in exchange for their email address, the popup is more likely to convince the visitor to take the desired action, which can help you build their email list and engage with the visitor in the future.

However, it’s important to ensure that the additional content is of high quality, and that the action you’re asking from the users to take is appropriate and not overly intrusive.

Conversational popups are a brilliant way to kick-start an interaction with your potential customers. This popup type can consist of a simple question, with or without the CTA, with the main purpose is to form a connection with the website visitor. 

Must-have popup types: Conversational

By using a conversational popup, you can develop an interactive experience for the users, and improve the chances of getting a conversion.

Conversations and learning more about your target customers can’t hurt. However, it’s important to ensure the conversation is optimized properly and at the right stage of the customer journey in order for the popup to be most effective. 

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Bonus: Tips for Creating Effective Popups

To make sure that your Divi popups are as effective as possible, the following are some of the best practices to keep in mind when creating them: 

Always Highlight The Benefit

Benefits are the reasons why someone should take the action you are asking them to take, such as signing up for a newsletter, making a purchase, or downloading an eBook.

When a visitor sees the benefits of what you are offering, they are more likely to be interested and motivated to take action. Benefits can also help to differentiate your offering from others and make it stand out in the visitor’s mind.

By emphasizing the benefits of your offer, you can make your Divi popups more effective and increase the chances of conversion.

Be There at the Right Time

Presenting popups at the right time is essential for their effectiveness. If a popup appears too early, users may not yet be interested in what you have to offer, and the popup could be seen as intrusive or annoying. 

On the other hand, if a popup appears too late, the visitor may have already left the site or moved on to a different task, making it less likely that they will take action.

Presenting a popup at the right time takes into account the context of the visitor’s experience. For example, if someone is looking at a product page, a popup offering a discount on that product is likely to be well received.

By presenting a popup at the right time, you can ensure that the visitor is paying attention and is more likely to see and engage with the popup.

Match the Brand

A consistent brand experience across your Divi website, including your popups, helps to build trust with website visitors and makes them feel more comfortable engaging with your business.

When visitors see a popup that matches the look and feel of your website, they are more likely to recognize it as being a part of your brand, which can help you increase the chances of conversion as a result.

Matching your Divi popups with your brand can also help to reinforce brand awareness and increase brand recall, making it more likely that visitors will remember your brand and come back in the future.

Ensure Responsiveness

We can’t overstate the importance of mobile-responsiveness when it comes to Divi popups and websites in general. 

If a popup is not optimized for smaller screens, it can make the website difficult to navigate, causing frustration and potentially leading to users leaving the site. 

On the other hand, a mobile-responsive popup adjusts its size and layout to fit the screen of the device being used, ensuring that the content is easily accessible and readable. 

Frequently Asked Questions

How can I make my website popup more effective?

To make your website popup more effective, consider using a compelling headline, clear and concise messaging, and a strong call-to-action (CTA). You can also use eye-catching design and animation, personalize the popup based on the user’s behavior, and offer an incentive or discount for completing the desired action.

Can website popups be used for lead generation?

Yes, website popups can be an effective tool for lead generation. By offering a valuable incentive, such as a free guide or discount code, in exchange for an email address or other contact information, you can build your email list and generate leads.

What are some examples of successful website popups?

Some examples of successful website popups include those that offer a discount or special offer, provide valuable content or resources, or use social proof or urgency to encourage action.

How can I measure the success of my website popup?

You can measure the success of your website popup by tracking key metrics such as conversion rate, bounce rate, click-through rate, and engagement rate. You can also use A/B testing to compare different designs and messaging to see what works best for your audience.

How Can We Help

At DiviMode, we take immense pride in being the creators of one of the most powerful Divi popup plugins, boasting over 100,000 installations – Popups for Divi. But, we would be more than thrilled if you try our flagship product, Divi Areas Pro, an all-in-one tool that goes beyond just popups to elevate your website’s performance and boost conversion rates.

Divi Areas Pro is not just your average popup solution; it’s a comprehensive toolkit designed to empower website owners to grow their email lists and enhance conversion rates effortlessly.

You can tailor the trigger of each Area to perfection. Whether you want to display content after a few seconds, on scrolling, exit-intent, or hovering over a specific element, Divi Areas Pro offers a range of customizable triggers. You can even create custom triggers in JavaScript to suit your specific needs.

The benefits of using Divi Areas Pro are vast and unparalleled, enabling you to create individual and global popups for your pages, build targeted email marketing campaigns, and significantly enhance user engagement.

Ready to take your website to the next level and kickstart your email marketing campaign with stunning popups? Join DiviMode and experience the power of Divi Areas Pro.

Get Started with DiviMode Today!

Over to You

We explored the different types of website popups that can be used to enhance user experience and drive conversions. The popups described above come in a variety of shapes and sizes and can be used for different purposes.

By choosing the right types of popups for your Divi website and using them accordingly, you can increase the engagement rate, build your email list, and boost conversions. 

Just remember to strike a balance and only use them when they add value to the user experience. Have a profitable 2024! 

P.S. BONUS POPUP MASTERCLASS COURSE: Unlock the full potential of your website with a Divi Areas Pro license. As a bonus, you’ll also receive our founder Philipp Stracker’s exclusive Popup Master Class course for free!

Try Divi Areas Pro today

Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
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