Martin TolovskiLaunching an eCommerce Divi website, check. Setting up the product pages, done. Advertising the pages on social media and Google, over and above. Sales numbers should rise immediately, right?
Well, that is if everything is optimized as it should be prior to launching your online store. In most cases, eCommerce businesses struggle to boost sales after launching great Divi websites because they lack the right strategies that can increase those numbers.
The truth is, launching an eCommerce website is only the initial step of running a successful online store. After that, you must use all means possible, including popups, as one of the most powerful strategies for increasing sales and conversion rates.
Popups remain an effective sales tactic, and as soon as page visitors land on your online store, they give them a reason to stay and purchase a product or service on the spot. Without further ado, let’s outline the three ways to increase eCommerce sales with popups.
Table of Contents
- FAQs About Popups & eCommerce
- 1. Catch Customers Before They Leave
- 2. Always Offer an Excellent Deal
- 3. Add Urgency to Your Offers
- How Can DiviMode Help
- Over to You
FAQs About Popups & eCommerce
- What are popups?
Popups are small windows that appear on a website and are designed to capture the attention of visitors. They can be used to promote a product, service, or offer, or to collect information from visitors. - Why should I use popups?
Popups can be an effective way to increase conversions and generate more leads. By using targeted popups, you can present visitors with relevant offers and information that can encourage them to take action. - What types of popups are there?
There are several types of popups, including:
- Exit-intent popups: These popups appear when a visitor is about to leave the website.
- Timed popups: These popups appear after a certain amount of time has passed.
- Scroll popups: These popups appear when a visitor has scrolled down a certain percentage of the page.
- Click popups: These popups appear when a visitor clicks on a specific link or button.
- How can I make sure my popups are effective?
To make your popups effective, you should:
- Keep them simple and concise
- Use attention-grabbing headlines
- Make sure the offer is relevant and valuable
- Use clear and compelling call-to-action (CTA) buttons
- Test different designs and copy to see what works best
- How often should I use popups?
You should use popups sparingly, as too many popups can be annoying to visitors and can lead to a high bounce rate. A good rule of thumb is to use no more than two popups per page and to make sure they are spaced out and don’t appear too frequently. - Are popups mobile-friendly?
Yes, popups can be made mobile-friendly by optimizing them for smaller screens and touch interfaces. It’s important to make sure that your popups are easy to dismiss on mobile devices and don’t interfere with the user experience. - Can popups negatively impact SEO?
Popups can potentially impact SEO if they are used excessively or in a way that interferes with the user experience. For example, if popups cover important content or are difficult to dismiss, they can lead to a high bounce rate, which can negatively impact your website’s ranking in search results. However, if used judiciously, popups can actually improve the user experience and lead to higher engagement and conversions.
1. Catch Customers Before They Leave
On average, users spend from 45 to 54 seconds on a website. That can be enough time for someone to decide, but often, people need more than a minute to assess things, which is the perfect opportunity to include an exit-intent popup and encourage them to stay.
The longer users stay on your eCommerce website, the more chances you have to turn them into customers. Even if people browse your page longer and fail to opt for your main CTA, an exit-intent popup can capture them back immediately.
The exit-intent popups only appear when page visitors show an intention of leaving your website, with the main goal of motivating the visitor to act before leaving. Many eCommerce businesses use an exit-intent popup to promote deals or share a discount coupon that encourages customers to stay.
A well-optimized exit-intent popup can help your eCommerce business convert people that are about to leave. By providing good deals within the exit-intent popups, such as freebies, discounts, and other promo offers, you can convince users to stay on the page and purchase again and again.
2. Always Offer an Excellent Deal
Speaking of providing good deals for potential customers, it’s no secret that everyone wants a good offer, whether that’s a discount, free shipping, or a bundle available only for a brief period of time.
For example, for your online store, you can offer a discount on a group of products that brings you a higher profit margin, or you can create personalized deals for visitors that browse certain pages or arrive from various traffic sources.
You can greet your new Divi website visitors with a personalized offer and a discount. Make them feel special with a well-timed deal, and you’ll move them closer to the ‘Buy’ button.
3. Add Urgency to Your Offers
Adding time-constraints and urgency is one of the oldest ‘tricks’ in the sales book that is used even tens of years before popups and the Internet were invented. It’s still effective today, and you can use it for the popups in your Divi eCommerce store in order to boost sales.
Including a compelling and time-sensitive offer can motivate potential customers to act quickly!
While offering a great deal is always important, incorporating urgency into the conversation will help your popups bring more sales in the process.
How Can DiviMode Help
As the founders of Popups for Divi, one of the most popular Divi plugins (100,000+ installations), we are also the creators behind the ultimate solution for turning every Divi section into a popup – Divi Areas Pro.
With Divi Areas Pro, you can build and customize campaigns for your online store via popups, fly-ins, hovers, mega menus, and conditional inline content, even if you’re a novice Divi user.
Moreover, you can also fine-tune the trigger of every Area, whether you like to show it after a few seconds, when scrolling down, on exit-intent or when hovering over a particular element, or even create complete custom triggers in JavaScript.
For a further breakdown of Divi Area Pro’s features and pricing, we invite you to read our detailed blog post: Divi Areas Pro: Features Overview & Benefits.
Get Started with DiviMode Today!
BONUS: Get a LIFETIME Access to Divi Areas Pro ($199 value) with 1-time payment and priority private support and live chat from our developers for maximum results – 30-day money-back guarantee! Click here to get started →
Over to You
The eCommerce industry becomes more competitive with each passing day, and people’s attention span is getting lower gradually, given the fast-paced time that we all live in.
Thus, given the fact that getting targeted traffic to your Divi eCommerce website is getting harder, you shouldn’t underutilize popups as a sales tactic.
Popups allow you to promote the best deals effectively and keep potential customers on your online store.
Try Divi Areas Pro today
Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
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What are some of the ways that you’ve used popups to increase eCommerce sales? Write your answer in the comments!
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