How to Generate Leads Online for Your Real Estate Business: Effective Digital Marketing Techniques

With the vast majority of home buyers and sellers beginning their property searches online, it is critical for real estate businesses to have a powerful online presence and generate leads online.

In fact, according to the National Association of Realtors, 97% of home buyers use the internet to search for properties, and 44% of buyers start their search online. 

This highlights the importance of having a strong online presence and the potential for generating leads through digital marketing techniques.

By leveraging the power of the internet and utilizing effective lead generation strategies, real estate businesses can reach a wider audience, and ultimately attract more potential clients.

From creating a compelling Divi website to leveraging social media, advertising, and email marketing, in this blog post, we will cover everything you need to know to attract potential clients and convert them into loyal customers.

So, without further ado, let’s dive in and explore the world of lead generation for real estate businesses!

Table of Contents

• FAQs About Online Lead Generation for Real Estate Businesses
• Have a Compelling Website
• Drive Qualified Traffic from SEO 
• Use Social Media Effectively
• Leverage Email Marketing
• Utilize Online Advertising
• Make Use of Popups
  • How Can Divimode Help?
• Wrapping Up

FAQs About Online Lead Generation for Real Estate Businesses

What is online lead generation in the context of real estate businesses?

Online lead generation in real estate refers to the process of attracting and capturing potential leads or prospects through various online marketing channels.

It involves utilizing digital strategies to generate interest, collect contact information, and initiate communication with individuals who have shown interest in buying, selling, or renting real estate properties.

Why is online lead generation important for real estate businesses?

Online lead generation is crucial for real estate businesses as it allows them to expand their reach, target specific demographics, and engage with potential clients directly.

It provides a cost-effective and efficient way to generate a consistent stream of leads, ultimately increasing the chances of converting those leads into actual sales or rental transactions.

What are some common online lead generation methods used by real estate businesses?

Real estate businesses employ various online lead generation methods, including:

1. Building and optimizing a user-friendly website with lead capture forms.
2. Implementing search engine optimization (SEO) strategies to increase organic visibility.
3. Running targeted pay-per-click (PPC) advertising campaigns on search engines and social media platforms.
4. Creating and sharing valuable content through blogs, articles, and videos to attract and engage potential leads.
5. Utilizing social media marketing to promote listings, engage with users, and drive traffic to their website.
6. Implementing email marketing campaigns to nurture leads and stay top-of-mind with prospects.
7. Partnering with online real estate portals and directories to access their user base.
8. Offering free resources, such as e-books or guides, in exchange for contact information.
9. Using online lead generation services or platforms that specialize in real estate marketing.

How can real estate businesses optimize their online lead generation efforts?

Real estate businesses can optimize their online lead generation efforts by:

1. Identifying and targeting their ideal audience through thorough market research.
2. Creating compelling and optimized landing pages with clear calls-to-action.
3. Testing and optimizing different lead capture forms to maximize conversions.
4. Implementing marketing automation tools to streamline lead nurturing and follow-up processes.
5. Tracking and analyzing data to understand the effectiveness of various marketing channels and campaigns.
6. Personalizing communication and content to cater to individual lead preferences.
7. Establishing a strong online presence through consistent branding and reputation management.
8. Regularly updating and refreshing website content to attract and retain visitors.
9. Continuously testing and refining marketing strategies to adapt to changing market trends.

How can real estate businesses ensure the quality of online leads generated?

Real estate businesses can ensure the quality of online leads generated by implementing a few strategies:

1. Using targeted advertising campaigns to attract leads who are genuinely interested in real estate services.
2. Implementing lead qualification methods, such as pre-qualifying questions on lead capture forms, to filter out unqualified leads.
3. Conducting thorough follow-up and lead nurturing processes to gauge the level of interest and intent of the leads.
4. Implementing lead scoring systems to prioritize leads based on their potential value.
5. Regularly reviewing lead data and feedback to identify trends and patterns in lead quality.
6. Establishing clear communication channels and actively engaging with leads to assess their needs and intentions.
7. Continuously monitoring and evaluating the performance of lead generation strategies and adjusting accordingly.

Are there any risks associated with online lead generation for real estate businesses?

While online lead generation offers numerous benefits, there are some risks to consider, including:

1. Dependence on third-party platforms or algorithms that can change their policies or algorithms, affecting lead generation efforts.
2. The potential for generating low-quality leads or leads with inaccurate contact information.
3. Increased competition online requiring businesses to invest in effective strategies to stand out.
4. Privacy concerns and the need to comply with data protection regulations when collecting and managing lead information.
5. The possibility of encountering fraudulent leads or scams, requiring businesses to implement thorough verification processes.
6. The need for ongoing investment and adaptation as digital marketing trends and platforms evolve.
7. Overreliance on online channels, neglecting other potential lead sources and diversification strategies.

Can real estate businesses generate leads without an online presence?

While having an online presence significantly enhances lead generation potential, real estate businesses can still generate leads without it.

Traditional methods such as networking, referrals, direct mail campaigns, print advertising, local events, and community involvement can still be effective.

However, leveraging the power of the internet and digital marketing techniques allows businesses to reach a broader audience, increase efficiency, and track and analyze lead generation efforts more effectively.

Therefore, an online presence is highly recommended to complement and amplify lead generation efforts in today’s digital landscape.

Have a Compelling Website

The first step to generating leads online for your real estate business is a compelling website that is continuously in its best shape. Your Divi website is the first impression that potential clients will have of your business, and this is why it is very important to make it as interactive and informative as possible.

The following are some key elements to consider when optimizing your Divi real estate website:

1. Clear and concise messaging: Your website should clearly communicate who you are, what you do, and why someone should choose you as their real estate agent. 

2. High-quality visuals: Your website should include professional-quality photos and videos of your listings, as well as headshots and images of your team. Make sure all visuals are optimized for web use and load quickly.

3. Mobile-friendly design: More and more people are accessing websites from their mobile devices, so it’s crucial to have a website that is mobile-friendly and easy to navigate on smaller screens.

4. Clear calls-to-action: Make it easy for potential clients to get in touch with you by including clear calls-to-action throughout your website. 

5. Valuable content: Your website should provide valuable information to potential clients, such as market reports, home-buying guides, and location information. 

One example of a compelling real estate website that can generate leads is Zillow. 

Zillow is a popular online real estate marketplace that provides information on homes for sale, rent, and recently sold properties. This website makes it easy for users to search for homes in their desired location and price range.

Moreover, Zillow has a number of features that make the entire process compelling to potential buyers and sellers. For example, the site offers detailed property listings that include high-quality photos, floor plans, and virtual tours. 

Zillow also provides users with tools to estimate the value of their homes, calculate mortgage payments, and compare properties in a given area.

Additionally, Zillow has a user-friendly interface that makes it easy for users to navigate the site and find the information they need. The site is optimized for mobile devices, making it accessible to users on the go.

Overall, Zillow is a great example of a compelling real estate website that can generate leads. 

By providing valuable information and tools, Zillow is able to attract and retain users, ultimately driving leads for real estate agents and brokers.

By following the guidelines above, you can create a Divi website that not only looks great but also effectively communicates your unique value proposition and encourages potential clients to take action.

Drive Qualified Traffic from SEO

Once you have a compelling website in place, the next step is to drive traffic to it. One of the most effective ways to do this is through search engine optimization (SEO).

SEO involves optimizing your website and content to rank higher in search engine results pages (SERPs). By ranking higher for relevant search terms, you can attract more potential clients to your website and increase the chances of generating leads.

Here are some key SEO tactics to consider:

1. Keyword research: Conduct research to identify the search terms potential clients are using when looking for real estate services in your area. 

2. On-page optimization: Optimize your website’s pages, titles, and meta descriptions for your target keywords. Make sure your website is easy to navigate, with a clear site structure and internal linking.

3. Content creation: Publish valuable and relevant content on your website, such as blog posts, neighborhood guides, and market reports. Use your target keywords in your content and include internal and external links.

4. Local SEO: Optimize your website for local search by including your city and state in your content and metadata. Claim and optimize your Google My Business listing and other local directories.

5. Backlinks: Build high-quality backlinks from other relevant and authoritative websites in the real estate industry. This will improve your website’s authority and increase your visibility in search results.

By implementing these SEO tactics, you can improve your website’s visibility in search results and attract more potential clients to your website.

Use Social Media Effectively

Another effective way to generate leads online for your real estate business is through social media marketing. 

Social media platforms provide a unique opportunity to connect with potential clients and promote your services in a more casual and conversational manner.

Here are some tips for effective social media marketing in real estate:

1. Choose the right platforms: Identify the social media platforms that are most popular among your target audience and focus your efforts there. For real estate, platforms like Facebook, Instagram, and LinkedIn are commonly used.

2. Create a content strategy: Develop a content strategy that aligns with your overall marketing goals and resonates with your target audience. This could include sharing listings, promoting open houses, and providing valuable real estate insights.

3. Engage with your audience: Respond to comments and messages in a timely manner and use social media to engage in conversations with potential clients. 

4. Leverage advertising: Consider using social media advertising to target potential clients with your listings and promotions. 

5. Monitor your results: Keep track of your social media metrics and adjust your strategy as needed. Look at metrics such as engagement, follower growth, and lead generation to measure the effectiveness of your efforts.

One example of a real estate brand that uses social media effectively to generate leads is Keller Williams Realty. Keller Williams Realty is a real estate franchise that has a strong presence on social media platforms like Facebook, Twitter, and Instagram.

Keller Williams Realty uses social media to showcase their listings, promote open houses, and share real estate tips and advice. They also use social media to engage with potential buyers and sellers, answer questions, and provide personalized service.

Keller Williams Realty also uses social media to promote their agents and showcase their expertise. 

By sharing content that highlights the accomplishments of their agents, Keller Williams Realty is able to build trust with potential clients and generate leads for their agents.

Overall, Keller Williams Realty is a great example of a real estate brand that uses social media effectively to generate leads. 

By leveraging social media effectively, you can increase your visibility and connect with potential clients in a more personal and engaging way.

Leverage Email Marketing

Email marketing is another effective way to generate leads online for your real estate business. It allows you to communicate directly with potential clients and provide them with valuable information about your services and listings.

Here are some tips for effective email marketing in real estate:

1. Build a targeted email list: Create a list of contacts who have expressed interest in your services or have opted in to receive emails from you. Segment your list based on factors like location and buying/selling status to make your emails more targeted and relevant.

2. Create engaging content: Develop content that is both informative and engaging. This could include information about the local real estate market, tips for buying or selling a home, or updates on new listings.

3. Use compelling subject lines: Your subject line is the first thing potential clients will see in their inbox, so it’s important to make it compelling. Use attention-grabbing language and make it clear what the email is about.

4. Include calls-to-action: Encourage potential clients to take action by including clear calls-to-action in your emails. This could be a link to your website, a request to schedule a consultation, or an invitation to an open house.

5. Test and optimize: Test different elements of your emails, such as subject lines and calls-to-action, to see what resonates best with your audience. Use this data to optimize your email strategy over time.

By leveraging email marketing effectively, you can build relationships with potential clients and encourage them to take action on your website or in person.

Utilize Online Advertising

Another effective way to generate leads online for your real estate business is through online advertising. 

Online advertising allows you to target potential clients with specific messaging and calls-to-action, increasing the chances of generating leads.

Here are some tips for effective online advertising in real estate:

1. Choose the right platforms: Identify the online advertising platforms that are most popular among your target audience and focus your efforts there. For real estate, platforms like Google Ads and Facebook Ads are commonly used.

2. Develop a clear message: Create a clear and concise message that highlights the unique value proposition of your services. Use this messaging consistently across your advertising campaigns.

3. Use compelling visuals: Incorporate high-quality visuals like images and videos to grab potential clients’ attention and showcase your properties.

4. Target your audience: Use targeting options to reach potential clients who are most likely to be interested in your services. This could include factors like location, age, and interests.

5. Monitor and adjust: Keep track of your advertising metrics and adjust your strategy as needed. Look at metrics such as click-through rates and conversion rates to measure the effectiveness of your campaigns.

By leveraging online advertising effectively, you can increase your visibility and reach potential clients with targeted messaging and calls-to-action.

Make Use of Popups

Sure, popups can be an effective way to generate leads online for your real estate business. 

Popups are small windows that appear on a website, usually triggered by specific user actions, such as scrolling or clicking. When used strategically, popups can be a powerful tool for capturing user information and converting website visitors into leads.

Here are some tips for using popups effectively in real estate:

1. Offer something valuable: Provide a valuable incentive for users to submit their information. This could include a free home evaluation, a property report, or a newsletter subscription.

2. Timing is key: Use popups at the right time and place. For example, trigger popups when users are about to leave your website or after they have engaged with a certain amount of content.

3. Keep it simple: Keep your popups simple and easy to use. Ask for only the essential information you need and make it clear what users are signing up for.

4. Use eye-catching design: Use visually appealing design elements that grab users’ attention and make it clear what you’re offering.

One example of a real estate brand that uses website popups effectively to generate leads is Redfin. 

Redfin uses website popups to capture the attention of visitors to their site and encourage them to take action. 

This popup encourages users to schedule a tour of the property with some of the available agents or ask a question instead. 

Redfin also uses website popups to encourage users to contact their agents directly. 

Overall, Redfin is a great example of a real estate brand that uses website popups effectively to generate leads. 

By using popups to capture the attention of visitors to their site and offering valuable services like property alerts and home valuations, Redfin is able to attract high-quality leads and drive business for their agents.

Here are some examples of effective popups you can use for your Divi real estate website:

• Exit-intent popup: This type of popup appears when a user is about to leave your website. For example, a popup that offers a free home valuation in exchange for the user’s contact information can be an effective way to capture leads before they leave your site.

• Time-based popup: This type of popup appears after a user has engaged with your website for a certain amount of time. For example, a popup offering a free neighborhood guide in exchange for the user’s contact information after they have spent a certain amount of time on a specific page.

• Scroll-based popup: This type of popup appears when a user has scrolled down a certain percentage of a page. For example, a popup that offers a free e-book on buying a home after the user has scrolled down 50% of the page.

By using popups effectively, you can capture more leads and increase the chances of converting website visitors into clients.

How Can Divimode Help?

Are you looking for a way to grow your real estate business online? Look no further than our powerful Divi Areas Pro plugin!

Our plugin is designed specifically for real estate websites like yours, with features that are tailored to help you reach and engage with potential clients. 

With Divi Areas Pro, you’ll have access to:

• Unlimited Divi Areas: Create as many popups as you need to target different areas of your website.
• Time-based and event-based triggers: Set up popups to appear at specific times or in response to specific events, like when a visitor clicks on a particular page or button.
• Behavior-based triggers: Show popups based on visitor behavior, like scrolling or hovering over certain elements.
• Device and page targeting: Display popups only on specific devices or pages, ensuring that you’re reaching the right audience.
• User role conditions: Limit popups to specific user roles, so you can show different content to agents vs. clients, for example.
• Powerful inline conditions: Fine-tune your popups with advanced conditional logic.
• Divi integrations: Seamlessly integrate with Divi to create beautiful and effective popups that match your brand.
• Hooks, filters, and debug mode: Advanced developers can take advantage of our plugin’s hooks and filters, while debug mode makes troubleshooting a breeze.

Divi Areas Pro will enable you to capture more leads, promote your listings, and drive more sales. And with its easy-to-use interface, you can set up and manage your popups in just a few clicks.

Don’t miss out on this opportunity to take your real estate business to the next level. Try our premium popup plugin today and see the results for yourself!

Try Divi Areas Pro today

Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
Many pre-designed layouts. Automated triggers. No coding.

Click here for more details

Wrapping Up

In conclusion, generating leads online for your real estate business requires a well-planned digital marketing strategy that incorporates a variety of techniques. 

From optimizing your website for search engines to leveraging social media and using popups, there are many effective ways to attract potential clients and capture their information. 

Remember to keep your target audience in mind and provide value. Consistency and persistence are key to success, so keep testing and refining your strategy to improve your results.

If you’re interested in trying out a powerful lead generation tool for your website, we invite you to test and use Divi Areas Pro. 

With customizable design and targeting options, you can create popups that are tailored to your audience and help you generate more leads for your real estate business. Give it a try today and see the difference it can make for your lead generation efforts.

Try Divi Areas Pro today

Sounds interesting? Learn more about Divi Areas Pro and download your copy now!
Many pre-designed layouts. Automated triggers. No coding.

Click here for more details