Ria du PlessisDo you run an online store but not see any results or purchases? Well, the fact is, without website traffic, your eCommerce business will fail! The solution? An eCommerce strategy. E-commerce SEO is your most powerful tactic to grow your business.
Let’s take a closer look at the 4 stages of a successful eCommerce SEO strategy.
Table of Contents
The 4 Stages of a Successful eCommerce SEO Strategy
Complete a Full Site Audit
Perform a site full audit to see what areas you need to improve. A site audit is the best way to know how your website operates and what works and what does not. If you are unsure how to do a site audit, there are multiple tools that will help you with the process. Tools such as; SEMrush, Ahrefs, or Screaming Frog.
Do Keyword Research
Just like with the SEO audit tools we mentioned above, there are also multiple tools that you can use to do keyword research for your website. You can also use SEMrush or Ahrefs for this. Keyword research is important because this is how you find the keywords your business can rank for and see which ones you can use on your website.
Make Use of On-Page SEO Strategies
On-page SEO is a great way to give your site a push in the right direction.
Here are some of the essential on-page SEO tactics that eCommerce websites need to focus on.
Build Powerful Backlinks
Another great SEO tactic in the process of getting your online store ranked on search engines is to focus on link building. Link building for your eCommerce store works the same as any other link-building campaign.
Here are a few ways you can score links.
- Guest Posting
- Backlink Analysis
Conclusion
eCommerce SEO is an extremely powerful tool that can make a big difference on your website. If it is done correctly, it can bring a healthy amount of traffic to your site and in the process increase your online sales.
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