How To Do Off-Page SEO the Right Way
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In this article, I will tell you a little more about off-page SEO. I will go into a little more detail on how to do off-page SEO the right way, what off-page SEO is, and why it matters.

Table of Contents

What is Off-page SEO?

Off-page SEO is but one part of a whole and complete SEO strategy. It forms part of what search engine optimization stands for. Off-page SEO covers things you can do online, but not on your website. This includes online strategies that will help raise your website’s rankings and online presence.

Why Does Off-page SEO Matter?

When it comes to SEO, it is important to remember that search algorithms and ranking factors are constantly changing. So, why does off-page SEO matter if all these things are constantly changing? Well, the relevance, trustworthiness, and authority that effective off-page SEO gives, is making sure a website still can rank.

*Related Article – 5 SEO Basics You Need to Master in 2024

Link-building and Off-page SEO

Building backlinks is an important part of what off-page SEO is. Search engines use backlinks as indications of the linked-to content’s quality. Therefore, a website with many high-value backlinks will usually rank higher.

There are three main types of links when it comes to backlinks: Natural links, Manually built links, and Self-created links.

So what are natural links? Natural links are given without any action on the part of a page owner. For example, a food blogger adds a link to a post that points toward their favorite food.

Manual links are links that are created through link-building activities. This can include activities where you ask customers to link to your website to theirs or ask influencers to share your content on social media.

Self-created links are pretty straightforward. They are links created by practices such as adding a backlink in an online directory, forum, blog comment signature, or press release with optimized anchor text. This tactic can easily lean toward black-hat SEO processes.

The fact is, Off-page SEO is more than just link building. These days, search engines focus more and more on non-linked mentions, like on social media channels. For this reason, search marketers also pay attention to the following techniques when running an SEO campaign:

  • Social media optimization
  • Influencer marketing
  • Non-linked mentions


When we talk about best SEO practices, the fact is, that we should make sure that we follow all SEO practices to be successful. Off-page SEO is just one small part of a bigger SEO strategy. One thing that is also very important when it comes to SEO factors is your website layout and user experience. A good user experience will positively influence your website rankings.

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