If you are an entrepreneur, digital marketer, or social media influencer, this is an article that might be very useful to you. Let’s take a look at the Top 4 Social Media & Digital Marketing trends that are currently hot & hip.
Marketing Trend #1: Video
Between Netflix, Snapchat, Instagram Stories, and Facebook Live, it’s no secret that video is becoming more and more part of our everyday lives. So this should not come as a shock that video marketing forms part of this list.
If you’re not taking advantage of video in your marketing strategy, it is time to restrategize! People love real, relatable, and relevant content, which you’ll see is a huge underlying factor in the trends we will be sharing with you. With the Pandemic, people have become more personal and close in a way.
So we are curious – what video content do you create or consume most regularly outside of YouTube? Comment below and let us know!
Time for a fun fact, well, the belief that people’s attention spans are shorter than they used to be, therefore long video content no longer works, is definitely not true.
Think about this for a second; when was the last time you binged watched something for hours on Netflix? Netflix reports that its nearly 118 million subscribers watch 140 million hours of content on average per day. That’s 71 minutes per user per day! Yes, people do have long attention spans.
The truth is, your video content can be as long as you want, as long as you’re adding educational or entertainment value, it’s high quality, easy and available!
On Social pages, shorter videos do outperform longer videos and testing has shown that videos around two minutes in length generate the highest levels of engagement.
Marketing Trend #2: Hyper-Relevant Behaviour-Based Content
The days where marketers only focused on one marketing channel are gone. If you are sending the SAME email message to every single one of your subscribers at the same time, regardless of where they are in their consumer journey with you, you will definitely NOT make any sales. The future of effective email marketing will be sending behavior-based emails in REAL-TIME to your subscribers.
Marketing Trend #3: Omni-Channel Marketing Is Expected
Look, while it’s still possible to run effective marketing campaigns through a single channel, like Facebook Ads, Email Marketing, or Social Media, you need to have all these channels COMMUNICATE with one another behind the scenes to create hyper-relevant communication tailored to your audience’s actions.
If a follower clicks a post on Instagram and watches a webinar on their iPhone… You would not want to send them an email later that day that asks them to sign up for the webinar they just watched.
This is becoming increasingly important as more and more people are engaging with brands on multiple devices which makes omnichannel and Omni-device tracking a must.
While your real customer doesn’t care about the integration that happens behind the scenes, they do EXPECT it. 87% of consumers believe brands should be putting more effort into omnichannel initiatives. That might be the key difference between multichannel and omnichannel marketing.
Omni-channel marketing helps create stronger brand loyalty and drastically improves your customer LTV. Companies that utilize optimized omnichannel strategies report a 91% year-over-year increase in retention rate over those that do not.
Marketing Trend #4: Voice Search Is On The Rise
Let’s be realistic, the future of search is VOICE. According to Google, right now 20% of all searches are voice queries through digital assistants like Apple’s Siri and Amazon’s Alexa. It makes sense as mobile usage has been on the rise for years and 71 percent of all mobile users between the ages of 18 and 29 use voice assistants on their smartphones.
Knowing how to formulate your content and copy to appeal to the Voice Search algorithm is a key factor in using this trend to your advantage.