Search engine optimization (SEO) plays an important part in the success of any website these days. If you have an online store, you cannot grow your business without being on the first page of a search engine. To be successful in SEO, it is not about whether you should create a good SEO strategy for your website but rather about how to do it productively.
Here are the basic SEO principles you need to master to increase your website traffic.
5 SEO basics
Links play an integral part in SEO. They help people grow their rank on search engines. If the number of links on your website decreases, your website ranking will automatically drop. It’s important to leverage links on your website or links to other websites to increase your rankings.
Content is another important aspect of website rankings. Search engines need to provide their readers with the best information, they will do this according to your content.
If your content is always up-to-date with the appropriate keywords, you will rank higher. The rating of your content is what will bring your readers back to your website. You can try to create long-form content that has depth. This will allow you to target as many keywords as possible.
Headlines and Meta Descriptions
Meta descriptions explain to readers and search engines what your webpage is about. They are displayed on the page showing the search results. The information displayed also plays a role in the impression you make to your readers, so it is important to create a good one. Make sure you use keywords and catchy phrases that will catch your readers’ attention.
User Experience is another factor taken into account by Google for ranking your website. This means you need to keep your reader in mind when designing your website and writing your content. The most important thing is to make sure people can navigate your site easily. Keep your website free of clutter, simplistic, and provide a better speed by limiting the number of ads on display.
With Mobile-first indexing influencing the Google algorithm, it is important to make your website mobile-ready for better ranking. Make sure that your website is mobile-friendly and try to optimize the local SEO on your website. You can also try to also make it optimized for a voice search on smartphones.
These SEO basics do not require technical skills to implement. Once you have the basics well defined and understood, you can focus on improving the other metrics on your website.