These days a lot of people question the effectiveness of email marketing in business and marketing. Should email marketing still be seen as an important marketing strategy in 2022? Well, the answer is, definitely! Luckily, in 2022, multiple email marketing software offers email marketing automation tools to make your life a little easier.
In this article, we’ll talk about a few of the best email marketing automation tools available for small businesses.
Why Choosing The Best Email Marketing Service is Important?
Why is it important to choose the best email marketing service and to make sure it offers automation tools? There are multiple reasons for this when it comes to business these days. Marketing automation is a way to automate certain tasks so you can focus on other more important tasks like building and expanding your business.
When choosing email marketing software, there are certain tools you need to make sure the marketing software will offer you. You need to make sure that you can send emails, and messages, and run your digital marketing campaigns with a click of a button.
What to Look For in a Good Email Marketing Tool?
When you choose your email marketing solution, you want to be able to create engaging newsletter templates with an easy-to-use email builder. Ideally, you would be looking for software with an easy-to-use drag-and-drop builder.
Your email marketing tool should also be able to send targeted and personalized bulk emails, also known as marketing automation. Other than this, you want to be able to manage your contact list, segment users into groups, and track the performance of your emails.
The Most Popular Email Marketing Software Solutions
Let’s take a look at some of the most popular email marketing solutions on the market.
Constant Contact is one of the most popular email marketing software in the world and is known for its beginner-friendly interface. With Constant Contact, you can easily manage your email lists, contacts, email templates, calendar, and more from one platform. Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify.
When it comes to customer support, Constant Contact offers live chat, calls, email support, community support, and helpful resources.
You can sign up for a 60-day free trial without providing any credit card details. After that their pricing starts as low as $ 9.99 /month.
SendinBlue is an email marketing and SMS software for businesses. Just like Constant Contact, they also offer an easy-to-use platform with great tools to create engaging email campaigns, templates, and more. The drag-and-drop email editor is perfect for beginners.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.
SendinBlue offers a completely free email marketing plan and unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
At Divimode, we use Sendinblue for all our email marketing and marketing automation tasks.
HubSpot is one of the most popular CRM solutions and email marketing software in the digital industry. Hubspot’s email marketing service is free to start and comes with powerful automation tools. Their drag-and-drop email builder is easy-to-use and they offer a selection of templates available to customize.
The HubSpot CRM allows you to personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
You can also expect powerful features such as send-time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans start at $45/month.
Omnisend is a powerful SMS & email marketing software, perfect for eCommerce businesses. Omnisend offers a free email marketing plan that includes features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notifications.
The software solution seamlessly integrates with all the popular website builders and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more.
Omnisend offers pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Omnisend also offers SMS built-in, so you don’t have to pay for separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend’s free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
Moosend is an affordable email marketing solution for small businesses. It comes with powerful marketing automation features, email list building tools, landing pages, and more.
With Moosend, you can quickly create an email newsletter and customize the email design to match your brand within minutes. They offer dozens of pre-made email templates or you have the opportunity to create a complete custom template.
Moosend’s marketing automation features are available in all their plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
You can view the results of your email marketing campaigns with their detailed email analytics. All their plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Final Thoughts: The Best Email Marketing Service
We know that finding the right platform comes down to what your budget offers, the features you need, your KPIs, etc. e gave you a great overview of the best email marketing automation tools for your business and that you will be able to choose the best solution for you.
A great email marketing automation tool is perfect if you have enough email subscribers. To learn more about email signups, and lead generation, read our previous blog on this topic.