Ria du PlessisIn this article, I want to show you ways you can be more successful with your email marketing campaigns. These are just a few email marketing tips from a professional digital marketer! 😉
Table of Contents
- What Is Email Marketing?
- Why Is Email Marketing Important in 2024
- How To Improve Your Email Open Rates
- Conclusion
What Is Email Marketing?
Email marketing is one of the most popular marketing strategies used by companies in 2024. The term is self-explanatory when looking at the name, but in easy terms, it is when you send marketing emails to possible clients. Email marketing is a type of direct marketing that is used to convince possible leads to convert.
Why Is Email Marketing Important in 2024
Email marketing is still one of the most effective ways to generate more valuable leads and gain new customers. Now you may be wondering, why, or how? Well, let me explain.
The Top 3 Reasons For Your Company To Leverage Email Marketing:
1. The Most Popular Communication Channel – At least 99% of people check their email on a daily basis.
2. You Are In Charge Of Your Email List. – Unlike other marketing platforms, you have complete control over who receives your emails and who does not.
3. Email Converts Better. – This is a fact. People who buy products marketed through email spend 138% more than those who do not receive email offers.
Email is the best way to gain clients or make sales.
How To Improve Your Email Open Rates
Make Sure Your Email List Is Up-To-Date
This may sound like an obvious one, but believe me, a lot of people forget this. You need to keep your email list up-to-date on a constant basis. You need to make sure at least twice a month that your email list is fresh.
Make sure you remove inactive subscribers who have not been engaging with your content for at least 6 months or more.
Always Segment Your Email List
When people decide whether or not to open an email, one of the most important factors is whether or not they think the email is relevant to them.
The best way to increase the relevancy of your emails? By segmenting your email list. Make sure you group your subscribers in groups according to interests and relevancy.
Send Your Emails at the Right Time
Timing is everything when it comes to marketing. You need to make sure you do things at the right time. Sending out your emails can make or break the success of your email marketing campaign. With that said, you won’t really be able to figure out what times are perfect if you don’t do A/B tests, so make sure you do them!
Be Creative With Your Subject Line
Your subject lines are everything and will influence your open rates. You need to be creative with this so that your readers will be compelled to open your emails.
There are often companies that will copy the same subject line. As a result, these emails will be filtered out as white noise, and not be opened. You have to get more creative with your subject lines. That is the only way you can stand out from the competition. Be clever with your words, and the emotions you are creating.
Write Your Emails in a Personal Way
My last and final tip is also a very important one. You need to write your emails in a personal way. What does this mean? Put yourself in your reader’s seat, would you rather want to read an email that sounds personally addressed to you or a generic one? The answer should be obvious. When you write your subject line and email you need to think about each individual.
In order to write this way, you’ll have to really know your buyer persona. You need to understand their problems, their desires, their values, their likes, and their dislikes. So, you will need to do some research!
Conclusion
In this article, I have given you a few tips on how to improve your email open rates, and also explained the importance of email marketing in 2024. In a recent survey from UpCity, 45% of businesses aren’t fully satisfied with their current email marketing strategy, noting that there’s room for improvement, with the main goal of attracting new customers. 51% of businesses opt to handle these challenges in-house instead of outsourcing third-party help.
If you are one of these businesses that choose to handle your email marketing yourself, I hope the above-mentioned tips help you!
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