What Is Conversion Optimization?
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What is conversion optimization? How can you implement it on your website? What are the benefits of using it and how will it help your business? Discover the answers to these questions and more in this blog article.

Table of Contents

What is Conversion Optimization?

Conversion optimization is a process that helps website owners and marketers improve the rate at which users convert from Visitors to leads or customers. The goal is to make it easy for visitors to take the desired action, such as completing a purchase or signing up for a newsletter and then receiving the desired results. Conversion optimization techniques can be divided into two main categories: on-page optimization and off-page optimization. 

On-page optimization refers to changes that can be made to the design and layout of a website’s pages in order to make them more user-friendly and attractive. This type of optimization focuses on improving how users experience the site’s content, from the moment they arrive on the page until they leave. Common on-page optimization techniques include creating effective titles, making sure headings are well-written, using fonts that are easy to read, and screening for broken links. 

Off-page optimization refers to any action taken off of the website that could potentially influence conversion rates. This includes advertising campaigns, social media outreach, email marketing, and landing pages. Off-page optimization can be divided into two main categories: paid (or sponsored) marketing and natural (or organic) marketing.

Types of Conversion Optimization

Conversion optimization is a process that helps improve the rate of conversions on a website. There are a few different types of conversion optimization, and each has its own benefits.

Landing Page Optimization

This type of optimization focuses on improving the design and layout of the landing page. It can include things like creating interesting and appealing copy, adding CTA buttons that are relevant to the user’s interests, and using high-quality images. All of these factors can help increase the chances that the user will take action – such as signing up for an email list or buying a product.

This type of optimization focuses on making it easy for the user to find what they’re looking for on the website. This may involve creating menus that are easy to navigate, arranging content in an easily searchable way, and using effective call-to-action buttons.

Speed Optimization

A website that is slow can be frustrating for users, leading to lower conversion rates. Poorly written code, slow loading times, and outdated images all contribute to slow websites. If you can speed up your site by optimizing any of these elements, you’ll likely see an increase in conversion rates.

*Related Article – How To Improve Your Website Performance

Human Optimization

Your users are people, just like you. You know what they want and how they want to be treated, so take that into consideration when creating your website and app. If you’re creating a new website or app, ask yourself what factors will affect your visitors’ expectations, and work to make sure you meet them every time.

Usability Optimization

Considering the needs of your users is important if you want them to enjoy interacting with your website or app, taking their goals into account when planning out features and content is essential to making it easy for them to find what they’re looking for and use the product efficiently.

Let’s Take a Look at Examples of Conversion Optimization

There are many different ways to optimize a website for conversion, but some common methods are creating effective call-to-actions (CTAs), focusing on user experience, optimizing images and videos, and creating relevant content.

Offer Discounts or COUPONS

One way to improve conversions on your website is by offering discounts or coupons to users who make a purchase. A 2010 study by the University of South Wales found that giving away free items increased sales by more than 50%. In order to maximize the impact of these giveaways, make sure to design them well and track which products are being purchased most often as a result of offers.

Use Effective Call-to-Actions

CTAs are one of the most important elements of a conversion-optimized website. There are hundreds of ways to use CTAs, but they all share the common goal of helping your visitors take action that leads to a conversion. For example, you can offer discounts or coupons in exchange for email sign-up forms, or you could have a “download now” button that links directly to content users are looking for.

Use Pre-fill Forms

Many websites will ask visitors which fields they would like you to fill out when completing their contact form. This is a big mistake on many websites because it slows down and clutters the experience for the user who needs to complete it. Instead, consider using pre-fill forms instead—they’re just as effective and are much faster at getting the relevant information such as a first and last name, email address, and phone number.

Create Attractive Call-to-Action Buttons

Call-to-action buttons are the bread and butter of any website, but they’re not always in the most effective place on the page. Often times it’s at the bottom of short columns or right before an incomplete form with no call to action. This can lead to visitors leaving your site without taking any action because they aren’t sure what they want to do next—and this can be detrimental to business goals.


Conversion optimization is the process of increasing the number of conversions from one or more web pages or digital assets. By optimizing your website for conversion, you can increase your bottom line and improve your visibility in search engines. There are a variety of different conversion optimization techniques that you can use, but by understanding how each works and choosing the right ones for your business, you’ll be well on your way to boosting traffic and turning browsers into buyers.

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