Ria du PlessisDo you run an online store but not see any results or purchases? Well, the fact is, without website traffic, your eCommerce business will fail! The solution? An eCommerce strategy. If your online store is running on the Divi theme, these Divi SEO tips will grow your business.
Let’s take a closer look at the stages of a successful eCommerce Divi SEO strategy.
Table of Contents
The Stages of a Successful eCommerce Divi SEO Strategy
Complete a Full Site Audit
Perform a site full audit to see what areas you need to improve. A site audit is the best way to know how your website operates and what works and what does not. If you are unsure how to do a site audit, there are multiple tools that will help you with the process. Tools such as; SEMrush, Ahrefs, or Screaming Frog.
Do Keyword Research
Just like with the SEO audit tools we mentioned above, there are also multiple tools that you can use to do keyword research for your website. You can also use SEMrush or Ahrefs for this. Keyword research is important because this is how you find the keywords your business can rank for and see which ones you can use on your website.
Make Use of On-Page SEO Strategies
On-page SEO is a great way to give your site a push in the right direction.
Below, I will give you some SEO tips for your Divi website. If your online store is built with the Divi Theme, these Divi SEO tips will take your online store to the next level.
Optimize Titles and Descriptions
Use your target keywords in your page titles, meta descriptions, and header tags (H1, H2, H3, etc.). Make sure your titles and descriptions are compelling and accurately reflect your content.
Mobile Responsiveness
Divi is already mobile responsive, but always double-check to ensure that your website looks and functions well on different devices.
*Related Article – 5 Key Tips for Better Divi Mobile Responsiveness
Improve Site Speed
Optimize your images, use a caching plugin, and minimize CSS and JavaScript files to reduce loading times. Divi has built-in features to help you optimize your site’s performance.
Internal and External Linking
Link to relevant internal pages within your content to improve user experience and help search engines understand your site’s structure. Also, try to acquire high-quality backlinks from reputable websites in your niche.
Optimize URLs
Make sure your URLs are clean and descriptive, and include your target keywords. Divi allows you to customize your permalinks under the WordPress settings.
Schema Markup
Implement structured data using schema markup to help search engines better understand your content. There are plugins available that can help you add schema markup to your Divi website.
*Related Article – Best WordPress SEO Plugin for your new website
Create High-quality Content
Publish valuable and informative content that addresses user queries and keeps them engaged. Update your content regularly to keep it fresh and relevant.
Social Sharing
Add social sharing buttons to your Divi website to encourage users to share your content, which can increase visibility and traffic.
Use an SEO Plugin
Install a plugin like Yoast SEO or Rank Math to help you optimize your website and keep track of your SEO efforts.
Build Powerful Backlinks
Another great SEO tactic in the process of getting your online store ranked on search engines is to focus on link building. Link building for your eCommerce store works the same as any other link-building campaign.
Here are a few ways you can score links.
- Guest Posting
- Backlink Analysis
Conclusion
SEO is an ongoing process, and it may take some time to see significant improvements in your rankings. Monitor your website’s performance and make adjustments as needed to ensure that you’re making the most of your Divi SEO efforts.
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