If you’re wondering whether your website is hitting the right notes with your audience, take a look at how much time they’re spending on it.
If they’re bouncing out quickly, it could be because of a bunch of factors like low-quality content, slow loading speed, unappealing design, a mismatch in expectations, or pesky technical errors.
On the other hand, if users are hanging around longer, that’s a great indication that your Divi website is hitting the mark and delivering the goods. And as a website owner, that’s all you need to aim for to get things going in the right direction.
We’re always on the lookout for ways to keep users engaged on ours and our clients’ websites, because the longer they stick around, the more they’re likely to develop trust in your brand, and you’ll eventually be able to convert them into high-quality leads.
So, without further ado, let’s see what are the top six tips to retain visitors on your Divi website!
Table of Contents
- Deliver on Your Headline Promise
- Create Easy-to-Read and Scannable Content
- Optimize the Design of Your Pages
- Include Quality and Unique Visuals
- Write Relevant Blog Content
- Optimize Page Speed
- Use Exit-Intent Popups
- Over to You
Deliver on Your Headline Promise
Getting clicks on your headlines is just the beginning. If you really want to keep people on your Divi website, you’ve got to make sure your content delivers on the promise made by your headline.
It’s no good having a clickbait title if your content doesn’t measure up. In that case, even the best copywriters in the world can’t help you when the content falls short of the hype.
So, be true to your word and deliver the goods! If you want your content to live up to the hype of your headline, here are a few tips to help you out:
- Know your audience: You’ve got to understand who you’re talking to, what their pain points are, and what they want to learn. Only then can you craft a headline and content that will hook them in and keep them interested.
- Plan it out: Plan your content out in advance so that you can ensure it delivers on the promise of your headline. Have a clear structure in mind and stick to it.
- Be specific: Don’t make vague promises in your headline that your content can’t deliver on. Instead, be specific and let your readers know exactly what they’re going to get.
- Make it engaging: Your content needs to be interesting and valuable to your readers. Use visuals and examples to make it engaging and memorable.
- Stay true to your brand: Your content should be a reflection of your brand’s personality and values. Stay true to your voice, your tone, and your style, and your readers will love you for it.
Follow the simple tips above, and you’ll be delivering killer content that lives up to the promise of your headline in no time.
Create Easy-to-Read and Scannable Content
The average visitor to your website is gonna spend about 15 seconds there. That’s right, 15 seconds! So, you gotta make those seconds count.
Here’s the deal: people want the good stuff, and they want it fast. That means using clever words and phrases that give them the information they need, pronto.
But it’s not just about the words you use. You gotta make your content easy to read, too. That means proper line spacing, an adequately sized font, and breaking up your paragraphs into bite-sized chunks (no more than three or four sentences each).
And don’t forget about subheadings! Cleverly integrating them throughout your content can pique your visitors’ curiosity and lead them to important call-to-actions.
And let’s be real, who doesn’t love a good bulleted list? They’re like little nuggets of information that your visitors can easily digest. Remember, every second counts!
Optimize the Design of Your Pages
We’ve already mentioned that the timeframe in which you can capture a lead on your Divi website is short. You need to convince someone in a matter of seconds.
Therefore, the design of your website must be in tip-top shape. The best way to ensure that is to continuously optimize and improve.
Start by studying the above-the-fold section of both the desktop and mobile version of your website. This is where most of the attention goes when someone opens your site, and that’s where you need to place your most important content.
People should immediately see the benefits of accessing that page, and that must be presented with a beautiful piece of web design work.
And don’t forget to make things as simple as possible. We know that designers can go overboard with the elements, but the ábove-the-fold section is not an art piece. It’s the place where you need to convert people, and it has to look just good enough for that.
The less things to look at when accessing a website, the more time and focus for people to make a decision. But again, make sure that those things are interesting to them.
Include Quality and Unique Visuals
Your website is a visual medium, and media such as images, graphics, and videos are some of the most engaging types of content out there.
And let’s not forget that people have loved watching great images and visuals since forever, and when it comes to websites, especially landing pages, most users would look at a graphic rather than a long-form copy.
Now, you might not own Tesla (yet), but where can you get those gorgeous visuals and inspirational graphics for your Divi website?
The answer is easy, since the Internet offers a myriad of top-notch resources such as:
- Canva: Not proficient with Adobe’s tools? No worries, Canva has all you need, from design and graphic templates, to freemium and premium photos, vectors, graphics, and even videos.
- Pexels: An great resource that offers a massive library of HQ stock photography, vectors, illustrations, and videos.
- Unsplash: A place where photographers upload their photos where a team of pros edit and categorize them, amazing if you’re after unique HQ photography for your Divi website.
- Shutterstock: Another excellent (but premium) resource for web designers and marketers with unique photography, vectors, and graphics.
- Freepik: A vast and brilliant resource for high-quality visual content such as illustrations, photos, vector images and PSD files.
Don’t forget, compelling visual content can increase user engagement and the amount of time that people spend on your Divi website. Stay pleasing to the eye!
Write Relevant Blog Content
What did we mention earlier? Nobody wants to read stale old content. Everyone is after the new, juicy stuff.
Thus, getting in the habit of posting regular, updated, relevant, and high-quality blog content is a no-brainer. A blog is much more than just showcasing expertise on your Divi website.
You answer people’s questions about your industry, product, or a website issue that they need to resolve, and in the process, satisfy the needs of your target audience.
That way people can come back again and again and stay longer to read your articles.
Also, make sure that your blog posts can be shared on social media, so you can ensure that people who enjoyed the content can share it with their network, opening up a path to new visitors in the process.
Optimize Page Speed
Optimizing page speed is crucial for retaining visitors on your Divi website. Slow-loading pages can lead to a poor user experience, increased bounce rates, and decreased engagement. Here are some tips to help you optimize your website’s page speed:
- Optimize Images: Large images can significantly slow down your website’s loading times. Optimize images by compressing them, reducing their size, and using a file format that’s appropriate for the image’s content. You can use tools like Photoshop, TinyPNG, or Smush to optimize your images.
- Minimize HTTP Requests: The more HTTP requests your website makes, the longer it takes to load. Minimize the number of requests by combining files, using CSS sprites, and minimizing code.
- Use a Caching Plugin: A caching plugin can improve your website’s page speed by storing frequently accessed data and reducing the number of requests your website makes. Use a caching plugin like W3 Total Cache, WP Fastest Cache, or WP Rocket to improve your website’s performance.
- Use a Content Delivery Network (CDN): A CDN can help reduce server load and improve page speed by serving static content from a location that’s closer to the visitor. Use a CDN like Cloudflare or MaxCDN to improve your website’s performance.
- Use Lazy Loading: Lazy loading is a technique that only loads the content that’s visible to the visitor, reducing the amount of data that needs to be loaded initially. Use a lazy loading plugin like WP Rocket, Lazy Load by WP Rocket, or BJ Lazy Load to improve your website’s performance.
- Minimize Redirects: Redirects can significantly slow down your website’s loading times. Minimize the number of redirects by removing unnecessary redirects, using the correct redirect type, and updating broken links.
By optimizing your website’s page speed, you can improve user experience, reduce bounce rates, and increase engagement on your Divi website.
Use Exit-Intent Popups
You thought we would forget about popups, didn’t you? Think again!
The thing is, even when everything else on your Divi website is on point, in some cases, there will be users that want to abandon the website, for whatever reason. This doesn’t mean that you shouldn’t try to win them back and keep them a bit longer.
With Divi Areas Pro’s exit-intent technology, you can target these users and show them the right incentive when they’re just about to leave your Divi website.
This incentive can be anything, from a discount to a content upgrade, a subscription opportunity, or a chance for users to experience new features that they’ve missed when browsing the site.
Targeting people with an exit-intent popup at the right moment and the right place can help you reduce the cart abandonment rate, boost sales, and keep people on your Divi website longer.
Try Divi Areas Pro today
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Over to You
There you have it! By now, you’re aware that the longer you keep visitors on your Divi website, the greater your chances are to convert them into qualified customers.
Make sure to keep your headline promises and give people exactly what they came for on your Divi website. Provide good content, and lead people towards the action.
Bottom line, you’ve created your Divi website to help you get more potential subscribers and customers and to keep doing so every day, over and over again.
By retaining visitors on your website longer, they will see more and more information, and you will achieve tremendous success as a result. Get to work now!