These days, having a business and not having a website is seen as n big marketing mistake. Having a website that checks all the boxes of design and functionality can do amazing things for any business.
A minimalist design seeks to simplify the design by removing unnecessary elements or content that does not support the task you want your user to take. Major brands from various industries, Apple, Google, and Nike all adopted this minimalist design aesthetics.
Elements of a minimalist web design
Minimalism in design consists of experimenting with colors, transitions, navigation, or removal of certain elements regarded as essential.
Negative spaces might be the defining element of a minimal design. The primary function of negative space is to manipulate the user’s visual flow and direct his or her focus. Negative space is also perceived as a sign of luxury, prestige, and good taste.
Minimalist website design can come across as emotionally distant when not done well. This is the reason why a touch of contrast, such as oversized photos is important. It adds a bit of balance.
Hero images and headers are the most commonly used examples of good minimalist design. They create an emotional and contextual connection and set the atmosphere.
It is important to remember that these photos should not be busy: they too should feature minimal traits such as expansive skies, broad landscapes, minimalistic interior, etc.
Sharp, clean, and readable typography can contribute a lot to the consistency of a minimalist design. The typography you choose should stem from no more than two font families and as many color schemes.
Color & Contrast
The practice of minimal web design dictates that color should always assist the typography and imagery on the screen. The preferred choice of color for minimalist designers is white. It creates a neutral canvas against which they infuse color and other contrasting elements.
Minimalist design should affect the user experience and user interface as much as it affects the aesthetical impression. Your website should have simple navigation. Hamburger menus and hidden menus are often used in this regard. Think about the flow of the web design. It should be easy to navigate and straight to the point.
Advantages of minimalism in web design
There are various benefits to minimalist web design. Some of the key benefits are:
Ease Of Use
A simple design, with no unnecessary buttons and complicated colors, will allow your website visitors to easily navigate the site.
As the digital world continues to grow, things are constantly changing. That is why websites should have clear and concise methods for good accessibility. Things that need to be taken into consideration for good accessibility;
- Clear typography
- Strong iconography
- The vivid use of contrast
Minimalism Is Trendy
Minimalism is not prone to changing trends, and it works on desktop computers, mobile devices, and even smartwatches.
Minimalist design is SEO-friendly. Minimalism design allows search engines to crawl through and understand the website’s content more easily.
Cleaning out the unnecessary distractions in your design is a proven way to increase an eCommerce sites’ sales and other conversion points.
A good design practice suggests that you should create white space and a visual hierarchy so that your website visitors can sign up easily. Minimalism is a timeless concept that has gradually evolved from print and graphic design into the digital realm.