8 Steps to Decreasing Website Loading Time By 50%

The world moves fast. And the Internet moves at an accelerating pace every passing minute. We’ve become impatient as online visitors and decreasing page loading time became one of the top priorities for any business that wants to successfully get more customers online.

Since website speed is one of the most important Google ranking factors, if your website loading time takes too long, it will affect your SERP rankings, reduce page visits, and worse of all, decrease your conversion rate.

This is why every fraction of a second matters. It makes all the difference for website visitors and your business website. Without further ado, let’s dive in the eight steps to decreasing website loading time by 50% and above.

Table of Contents

1. Test the Current Website Loading Time

Decreasing website loading time by testing

Testing where you’re at when it comes to website performance is always the first step in the right direction toward better loading times.

Luckily, this is perhaps the easiest step to perform from this list. All you have to do is use one of the plethora of online tools available:

  • Pingdom: Pingdom enables you to test your website’s loading time and performance from different server locations.
  • Google PageSpeed Insights: Google’s official pagespeed testing tool can provide you with an excellent overview of the website’s performance and the steps you need to take to improve it.
  • WebPageTest: This is a tool that collects results from multiple browsers on different OS , which allows you to test your website’s performance from different locations and review the loading time quality on each browser.
  • Test My Site: A website performance tool that allows you to test your website’s mobile page loading speed, as well as its performance under different network connections.

Regardless of the testing tool that you’ll use to review the performance of your Divi website, make sure to note down the initial results before you can take the next steps towards better results.

2. Ensure You Use the Right Hosting Provider

Decreasing website loading time by choosing quality hosting

Quality web hosting provider is also one of the fundamental steps to ensure excellent website loading time and performance. While it’s perfectly fine to use a basic hosting package at the beginning, for a better bandwidth and improving page load times, you’ll have to upgrade.

To make sure you’re using the right hosting provider, you need to ensure that you’re using the hosting that you need:

  • Shared Hosting: Sharing a hosting with other websites and using the resources together.
  • Virtual Private Server (VPS): You’re using the server with multiple websites, except, each website owns dedicated resources without the possibility of sharing them with the other.  
  • Dedicated Hosting: Using your own server where you can control the setup, hardware, and more.
  • Cloud Hosting: Allowing you the hosting access that you need, via pay-as-you-use model.
  • Managed Hosting: A hosting service where each aspect is taken care of by the provider, whether that’s performance, security, backups, etc.

When users visit a website, they access files from servers that are most likely thousands of miles away. These servers must execute the site code, run databases, and serve the correct order of files for your Divi website to load properly.

The faster the server works to complete those assignments, the quicker your website will load. Thus, choosing a high-performance hosting service is one of the best things you can do for improving your website’s performance and its operational capabilities.

3. Optimize the Media Files

Decreasing website loading time by optimizing images

More media equals more HTTP requests. Thus, if you want to minimize the requests and improve page loading time, you need to keep your media files to the minimum.

Start by cleaning out your media library and deleting every duplicate and unnecessary image. Once you’ve reviewed the images, address videos and graphics as well.

Even embedded videos can take up unnecessary space, which means that you need to identify every overused or unused media file on your website.

When you know what media files you need to keep on your Divi website, the next logical step is to examine the file sizes of those files and how they affect the loading time on your website.

Therefore, the next step is to reduce the file size of those images that you are going to use on your web pages.

You can either optimize the file sizes manually and upload them again on your website, or you can decide to use one of the popular plugins such as WP Smush plugin or EWWW optimizer.

4. Implement Lazy Loading

You can have tens of media files per page. However, that can add a lot of weight to the page, and when a visitor opens the page, HTTP requests will be sent for each of those media files, slowing the entire website as a result.

But, what if some users don’t want to scroll the entire page to see all the media files? Is sending HTTP requests for all the images necessary in that case?

This is where lazy loading steps in. Instead of sending every HTTP request on the page, lazy loading allows you to send server request only when user scrolls to enable the particular file.

5. Minify and Combine CSS and JavaScript files

File minification is one of the critical tactics used to reduce page loading times. We’re talking about unnecessary CSS and JS code such as superfluous characters, white space, and comments.

Moreover, combining CSS and JavaScript files is excellent for reducing the size of your website. For instance, 4 external JS and CSS files would mean 8 different HTTP requests. But, if you combine the 4 JS files into one, and the 4 CSS files into 1 as well, you’ll have 2 HTTP requests instead of 8.

6. Use a Content Delivery Network (CDN)

Decreasing website loading time by choosing CDN

A Content Delivery Network (CDN) is a network of servers that improves page loading speed by delivering copies of your Divi website’s static content from servers located across the world.

In addition to the hosting server, a CDN can distribute copies of your website files from strategical servers that are near the users’ locations.

Thus, whenever a user visits your site, that person can download the content from the nearest CDN server rather than from the main server.

Since the physical distance to the server would be significantly shorter, the website files will be downloaded much quicker, and thus the entire UX will be much faster. Among the best CDNs that you can use for your website are:

7. Make Use of Caching

Caching is the process of storing parts or your Divi website that enable easier page loads and access for the users that request to see a page, saving a ton of processing time and allowing them to see the pages much quicker.   

The caching process successfully stores the complete HTML code of a given page in a cache. Thus, the server will deliver the cached HTML for subsequent page visits without extra effort.

If you’re using a hosting service that doesn’t provide page caching for you, there are a myriad of great plugins that you can integrate into your Divi website, including:

8. Delete Unnecessary Plugins

Decreasing website loading time by deleting unnecessary plugins

Every plugin is not useful for your Divi website and installing too many plugins can result in extra website bloat that only increase loading times.

Moreover, outdated and unused plugins also pose a serious compatibility and security risk for your website, which additionally damages the performance as well.

Therefore, it’s always a great idea to reduce the number of plugins on your Divi website. Start by reviewing the plugins that are currently at your disposal.

Test each plugin to see if it slows down your website. Deactivate a certain plugin, test the website with pagespeed testing tool, and then activate again to see if there’s any difference.

If a plugin is that necessary but it bloats your website at the same time, you may have to think about an alternative that will prove much more efficient for your website’s performance.

Wrapping Up

Page loading time is a metric that should continuously be tested and improved. Performance is significant plus for user experience the overall success of your Divi website. Now, it’s time to implement the steps above.

It will only take a few minutes a day to begin optimizing your Divi website’s loading time. Over time, the steps above will greatly improve your site’s speed and UX for 50, 60, 80%, and even more. Good luck with your efforts!

Need further help with optimizing Divi performance? Our partner agency Everklick would be happy to help you out!