If you spend time on the Internet every once in a while, you have most likely been exposed to popups. Popups can be found on certain websites, they come in various shapes and sizes.
The purpose of a popup is usually to direct visitor’s attention to a particular piece of information that is relevant enough to make him or her enter an email address or other information.
These days, popups are some of the most effective ways to get new leads for your business, even though many people find them intrusive and irritating.
If popups are set up properly and correctly, they can be a very effective marketing tool. The fact is, it is important to also remember that a lot of things can go wrong when you use a popup as part of your marketing strategy for various reasons.
You have to know how to create an effect popup that converts visitors into customers, contacts, or leads. The question is, how do you achieve this?
Let’s take a look at the most common popups dos and don’ts that will make your popups appear less spammy.
Popups dos and don’ts
The importance of user experience
When creating a popup, it is important to ensure that your popup is created with the user experience in mind. It should be designed to be as unobtrusive as possible. The visitor should see it as helpful. You can design it so that it engages your visitors instead of pushing them away. Your design should interest people and not be too pushy and overwhelming. Another thing is to make sure that the cookies settings are correct, so your popup does not come up as a disturbing element at unwanted times.
Make sure the close button is visible
Imagine yourself on a website with a popup and you can’t find the exit button. There is nothing irritating than a popup that is difficult to get rid of when you’re not interested in what it has to offer. When users can’t find a way to close your popup, they might close your website entirely for good. It is also very important to make sure that your popup is responsive and can close easily on a mobile device. Test it on various platforms, screen sizes, and browsers before you go live.
Always provide clear value
Nobody wants to receive Newsletters, over and over again. So, do not use this tactic to get people to sign-up. You can rather choose creative wording that will make people sign up to your form.
You can change your wording to something that is more relevant for your viewers. Try talking to the readers’ needs and feelings instead of the functionality of your offer. What do they get out of signing up? Give something of value to your visitors.
Consider the amount of input fields
The number of input fields on your popup form can also have a huge impact on your conversion rate. It is a conversion killer to have too many input fields in a popup box. Website visitors do not have much patience and want to get things done quickly. If they have to fill out a long-form including name, email, address, postal code, city, gender, etc. chances are that they won’t sign up. Make your form length according to the value of your offer and where people are in the buying journey.
Use images and designs
Most people are visually influenced. For this reason, it is important to keep in mind that some of the most effective popups include pictures. You can use pictures in slide-ins and popups that will increase your conversation rate significantly. Pictures or images can also help give credibility and build trust.
Think about your popups entry time
When you have to set the timing of your popup, think about whether a popup is relevant to show right away or only after a few minutes. Your popup should not annoy the visitor to a point where he/she leaves due to it, so make sure that you measure the effect of it on your bounce rates once you implement the use of the popup on your website.
When a customer is abandoning your site without doing anything, you can use exit-intent popups to re-engage them. It’s always a good idea to strike when your visitors have had some time to look at your site and are still interested.