Three elements to create effective Popups
Editorial Note We may earn a commission when you visit links from this website.

It is a fact that Popups are one of the most effective conversion optimization tools at your disposal. They can be used to collect emails, increase sales, guide visitors, contact prospects, and so much more!

You don’t even need to be a designer to create beautiful, high-converting Popups. All you need is to keep the basic elements in mind. Whether you are creating your very first Popup, or need help increasing your conversion rates, we want to help you reach your goal.

If you are new to website Popups, it’s important to start from the beginning. Ask yourself the golden question, “why are you creating your Popup and what purpose will it serve on your website?”

Most people will tell you that they are creating Popups for one reason only: to build their email marketing list. If this is the case for you, you need to convince people to sign up. Getting people to interact with your Popup requires the perfect Popup.

Why are Popups so powerful?

Creating the perfect Popup can be powerful because users have fewer chances to miss them. They can be combined with advanced targeting scenarios to improve their efficiency, and Popups allow more creativity than traditional forms.

Speaking of creativity, let’s have a look at the three key elements of creating the perfect Popup to create conversions.


When creating your Popup, you need to decide when the perfect time is for your Popup to appear. Getting the timing right is so important. A lot of Popups you will come across will not have very compelling offers and will appear at the completely wrong time of the customer’s journey. This will not increase your conversion rate.

If a Popup doesn’t entice or motivate a website visitor, it’s just creating noise. The worst thing you can do is leaving a first-time visitor feeling annoyed within seconds of landing on your website. To this end, make sure you allow a few seconds of scrolling, at least until the customer has seen your offer, before having your Popup, well, pop up.


Is your Popup relevant to your page, and is your offer relevant? Creating the perfect offer that is relevant to your website is the second important element of creating the perfect Popup. To figure out what your visitors want, put yourself in their shoes.

Who are they? What motivates them? What are their problems? What can you offer them that your competitors aren’t? Answering these questions will help you land on the right offer for your Popup. Consider a discount or an ebook.

Title/value proposal or call to action

How do you get people to sign up or click on your Popup? The title and call-to-action of your Popup play a big part in attracting visitors. You want them to sign-up or click on your call-to-action, so it’s important to offer them a valuable reason to sign-up. Use clever wording here that entices the customer and tells them exactly what they’re getting out of the deal.

With these tips in mind, make sure to add your design elements onto your Popup in the most visually pleasing way. Think easy-to-read fonts, soft colours, and an image that drives your message home. You’ll be building your database, attracting more customers, and getting higher conversion rates in no time!