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Popup Master Class

Learn how to create highly effective Popups. This course walks you through the psychology and patterns behind marketing Popups.
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Part 1: Overview

This lesson gives you an overview of the course
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Part 2: Theory – Psychology

Expected vs Unexpected Motivation Avoid pain and
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Part 3: Theory – Triggers

Overview User Interaction Click Triggers Hover Triggers Automatic Timed Triggers With URL Param Behavior Based Exit Intent Scroll Triggers Inactivity Triggers Browser Focus Triggers
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Part 4: Theory – Mobile vs Desktop

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Part 5: Rule 1 – The Right Timing

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Part 6: Rule 2 – Context

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Part 7: Rule 3 – Clear Value

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Part 8: Rule 4 – Interruption

Content
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Part 9: Rule 5 – Call to Action

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Part 10: Rule 6 – Popup Blindness

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Part 11: Rule 7 – Exit Intent

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Part 12: Rule 8 – Strategy